SOURCE: Palladium

May 10, 2006 01:00 ET

Below the Radar GPS Treasure Hunt Game Scores New Customers for Savvy Retailers

Portland and San Francisco Launch Urban Version of Popular Geocaching Sport

LYNCHBURG, VA -- (MARKET WIRE) -- May 10, 2006 --Bloggers named it "palcaching" months ago when they learned Palladium planned to launch an urban version of the globally popular geocaching game to get the word out about its euro-styled travel shoes. Right now in New York, Atlanta, Portland, and San Francisco, Palladium is giving away free Palladium shoes and cash prizes to Palcache game participants who are able to use clues to lead them to a special code.

In the worldwide version of geocaching, 250,000 active caches -- containing anything from poetry to cash -- are hidden in remote locations spread over 220 countries. Geocachers use computers and GPS (Global Position System) units to search for them (

Palcaching rules are simple: find the right palcache boxes, write down the codes, enter the codes at, and redeem prizes online. Longitude and latitude coordinates are available at designated retailers, via the Palladium website, and can be spotted while walking city streets and parks.

Amy Gallagher, marketing director for Consolidated Shoe Co., Palladium’s parent, said, “We’re thrilled to have Portland and San Francisco join New York and Atlanta as the first cities to launch Palladium’s palcache version of the geocaching sport.”

Note: B-roll and photo images of cache placement available.

Contact Information

  • Press Contact:
    Amy Lorenti