October 25, 2016 09:30 ET

Ben Bridge Looks to Connect With Millennial Market

Names DNA Its Marketing Agency as It Seeks to Grow Its Brand

SEATTLE, WA--(Marketwired - October 25, 2016) - As the fifth generation of the Ben Bridge Jeweler family looks to the future of the 104-year-old company, it has selected Seattle-based creative agency DNA to help tailor and evolve its communication to a new audience of consumers.

Ben Bridge is known throughout the Western United States for its exceptional jewelry and personal service. The company is focused on developing exclusive collections targeted to younger consumers and has challenged DNA to help communicate the virtues of the brand to both new and existing customers.

Ben Bridge selected DNA after a national search for a creative and branding partner.

"It is an exciting time in the history of Ben Bridge as we continue to evolve our brand to make it relevant to today's consumer," explained Marc Bridge, great-great grandson of the company's founder. "We felt DNA understood what we are trying to build and could help us communicate our unique value proposition. We believe our century-long commitment to caring, personal service and crafting jewelry of enduring quality is deeply relevant to today's consumers. We needed help sharing that message with consumers in today's frenetic media world."

DNA has deep insight into the millennial market specifically as it relates to the affluent sector. This understanding will contribute to the strategy and marketing initiatives that are being developed.

"There are 16 million affluent millennials in the US making them a powerful target audience for Ben Bridge," explained Chris Witherspoon, Managing Director of DNA. "We know that they want highly personalized service and that they care about the values of a company, not just what it offers. Ben Bridge's local focus, family values and entrepreneurial spirit are important attributes to this audience and offers us new ways to tell the Ben Bridge story."

New marketing and advertising initiatives will roll out for the fourth quarter of 2016.

About DNA

DNA has extensive experience in helping brands connect with audience on a deeper level. Advertising is our product but our approach differs from others. Uncovering love for a brand is what we're about. In an age where consumers hold all the cards -- when it's no longer possible to trick or beguile or intrude -- this kind of deep and authentic connection can have a powerful and meaningful impact. Founded in 1998, DNA is a full-service marketing communications agency based in Seattle, Washington and is one of the fastest growing agencies in the region. Some of DNA's clients include: Alaska Airlines, PEMCO Insurance, BECU, Group Health Cooperative, Puget Sound Energy, Golden 1 Credit Union, and Tommy Bahama. Visit DNA on the Web at, on Twitter at @dnaseattle and on Facebook.

About Ben Bridge Jeweler

Ben Bridge is a family-led jewelry company with over 90 retail stores in the Western United States and Canada. The company is a wholly-owned subsidiary of Berkshire Hathaway.