SOURCE: Hansa Marketing Services USA, Inc.

June 24, 2008 10:00 ET

Ben Woll Joins Hansa Marketing Services USA, Inc. as Vice President, Strategic Account Development

CHICAGO, IL--(Marketwire - June 24, 2008) - Hansa Marketing Services USA, Inc., a part of the R K SWAMYlHANSA Group, has today announced the appointment of Ben Woll to the position of Vice President, Strategic Account Development. Ben brings more than a dozen years of senior research and business development experience, during which he built and led national and global relationships with major accounts in a variety of industries. At Hansa Marketing Services USA, Ben's responsibilities will include strategic planning, account development and will focus on enhancing the customer experience and growing customer relationships.

"We are delighted that Ben has chosen to join our group," said Jeff Stewart, president of Hansa Marketing Services USA. "His extensive experience and successes will prove invaluable to this new position. Ben's leadership and insight will complement our commitment to providing our customers with efficient and effective marketing solutions."

Prior to joining Hansa Marketing Services USA, Ben served as Vice President, Client Development for MarketTools, based in the New York area, supervising research efforts for several Fortune 100 accounts. Before joining MarketTools, Ben helped companies including Vividence (now Keynote Systems), The NPD Group, and Datamonitor, build multi-million dollar business units in vertical markets including Consumer Goods, Restaurants, Retail, Technology, Entertainment, Financial Services, and Healthcare.

Ben's particular areas of expertise include customer loyalty and advocacy, designing productive process and product innovation systems, pricing research, segmentation, and international market entry. Ben has a BA in Religion from Bates College and has completed additional coursework in Advanced Statistics and Strategic Marketing Management at New York University.

About Hansa Marketing Services USA

Hansa Marketing Services USA is the second initiative of the R K SWAMYlHANSA Group in the US, the first being the 2007 acquisition of Portland, Oregon based Hansa|GCR that provides full service customer experience research and analysis to Global 2000 companies. For more information, please visit www.hansa-marketing.com.

About R K SWAMYlHANSA Group

The R K SWAMY and HANSA companies are among India's leading multi-disciplined, marketing communications and services groups, employing 800+ people across 16 offerings, in India and the USA. The Group offerings include Market Research, Advertising, CRM and Data Analytics, Brand Design and Development, Interactive, Continuing Medical Education, HR Communication, Media Management, and Activation Services.

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