SOURCE: Benchmark Growers Pink Intuition

March 08, 2010 13:48 ET

Benchmark Growers'™ Line of Intuition Roses Selected to Celebrate Historic OSCAR Win by Acclaimed Director Kathryn Bigelow

Pink Intuition™, One of Benchmark Growers' Trademarks, Was the Exclusive Rose Selected for The Hurt Locker Academy Award Celebration of Oscar Winner Kathryn Bigelow

BOGOTA, COLOMBIA and HOLLYWOOD, CA--(Marketwire - March 8, 2010) -  Pink Intuition™ roses graced an ultra exclusive Academy Awards event at the famed Chateaux Marmont in Hollywood to honor Kathryn Bigelow, winner of Best Director at the 82nd Oscar Awards. The evening, hosted by Jodie Foster and Lisa Love of Conde Naste, drew a crowd that included some of Hollywood's most influential actors, directors, and producers.

The event called for floral decoration that would reflect the exclusivity of the evening. Event organizers chose the Pink Intuition roses for their delicate power. Over 1,400 Pink Intuition roses were shipped to one of Hollywood's most acclaimed designers Joseph Free of Joseph Free Floral, who selected simple, off-tone vases to place the roses throughout the event.

"The event honoring Kathryn Bigelow and The Hurt Locker film was a perfect match for our Pink Intuition rose as we felt that this film was honoring the very best. As Kathryn Bigelow was the first woman to win the Academy award for best director, we could not be any prouder of her accomplishment," stated Juan Vega, Benchmark Growers' Executive.

Benchmark Growers™ has initiated a program aimed at celebrating the beauty of the Intuition line of roses by supporting floral decoration at some of the highest profile events in Hollywood. The program is managed by Juan Vega and marketing expert Richard Griffiths. Thus far, the program "has shown significant results within a short period of time" according to Griffiths. "Hollywood and roses, the fit seems almost perfect."

Pink Intuition™ is a specialty rose grown exclusively by Benchmark Growers™ in Colombia, South America. The rose, a hallmark variety of the group, is distinctive due to its size, coloring, and exclusivity. Sales Director Gabriel Vega stated, "This rose is rapidly gaining recognition as a variety unlike other roses. Events like the award winning celebration of director Kathryn Bigelow support our overall marketing program for this rose: the most exclusive rose, produced for the most exclusive events."

A rose grown under the most advanced and socially responsible conditions in the Bogota Savannah region was the perfect choice to honor Kathryn Bigelow as she made history as the first woman to win the Oscar for Best Director. Her movie, The Hurt Locker, won six awards in total, including best picture and best original screenplay.

Herbert Jordan, CEO of Queens Flowers, stated, "We strive for excellence in our flower growing operation, with the strongest social standards and programs aimed at the improvement of women's rights and their lives overall. This historic accomplishment by Kathryn Bigelow was a great win for many women across the globe and I am sure that the proud women of our farms are very honored to have grown her roses for this special occasion."

To find out more about The Hurt Locker visit: http://www.thehurtlocker-movie.com/

Look for upcoming events in Hollywood with the Intuition line of roses.

ABOUT BENCHMARK GROWERS™
Benchmark Growers™ is a signature brand imported and distributed by The Queens Flowers, Miami, FL. and Florexpo, Carlsbad,CA

ABOUT PINK INTUITION™
Pink and Red Intuition are trademarks of Delbard Roses, France.

Contact Information

  • For more information contact:
    Gabriel Vega
    Email Contact
    Benchmark Growers
    1 800 888 1777