SOURCE: Bendi Baby Inc.

baby yoga mat, child yoga mat, kids yoga, children yoga, postnatal yoga, mommy and me, baby exercise

July 25, 2013 10:00 ET

Bendi Baby Announces the Birth of a Baby Yoga Mat Company

LOS ANGELES, CA--(Marketwired - July 25, 2013) - The British royals aren't the only ones with a baby announcement this week. Bendi Baby, of Topanga, California, is proud to announce its new line of baby and toddler yoga mats for newborns to age five. Designer and yoga teacher, Brooke Kochel, saw a need when her toddler started mimicking yoga poses and playfully hanging from her as she practiced at home each day. As a midwife and mother, Kochel understood the developmental needs of an infant and the everyday flow of life with children. Baby yoga is a simple and fun baby activity and bonding tool.

"People always ask me if babies really do yoga. I tell them if you watch a baby long enough, you'll realize yoga is all they do," Kochel said. Mommy and me, postnatal yoga and kids yoga classes are popping up everywhere. Not only for yoga, the mats are multifunctional to be used for tummy time, infant massage, naps, physical therapy, baths and travel. Moms looking for interesting activities for toddlers will find these mats useful too.

Bendi Baby's eco-friendly mats, which come in sizes Baby and Tot, will be sold for $30 through an e-commerce website powered by Volusion and wholesaled to yoga studios, children and maternity boutiques and toy stores across the nation. The gender-neutral mats are reversible for both sedating and stimulating activities. A built-in antimicrobial, Microban, keeps the mat clean and makes it ideal for a child to nap on at daycare or diaper changes in public restrooms.

The mats' release follows the recent legal debate about yoga in schools, where a San Diego judge ruled teaching yoga in public schools is exercise, not religion. Kochel says it's the first time in history yoga has been passed down to another generation as a mainstream American activity: "A yoga teacher comes to my daughter's preschool and the kids love it. Yoga is not only a household name now, but a schoolyard name."

Bendi Baby, Inc. is a family yoga lifestyle company with headquarters in Topanga, California and Reydell, Arkansas. They are the first to feature a baby yoga mat. The CEO, Brooke Kochel, is a yoga teacher, midwife and mother of two. Please call 870-530-6110 or visit www.bendibaby.com. Join us on Facebook and Twitter at Bendi Baby Yoga. Email brooke@bendibaby.com.

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