SOURCE: Chef Selections, Inc.

June 30, 2008 08:15 ET

Beneficial Effects of Passion 4 Life Liquid Vitamins & Minerals Supplement Attracting Wide Range of Consumers Including Television Personalities and Professional Athletes

TUCSON, AZ--(Marketwire - June 30, 2008) - Chef Selections, Inc. (PINKSHEETS: CFSC), a Tucson-based holdings company that specializes in developing emerging growth businesses through innovative marketing techniques, announced today that various television personalities and professional athletes have recently begun taking and endorsing the Company's innovative Passion 4 Life Liquid Vitamins and Minerals Supplement. These testimonials are significant since the Company does not pay anyone to endorse the product. The general accord among those who have just begun taking Passion 4 Life is that the beneficial effects are almost immediately apparent.

While researching the ingredients for Passion 4 Life, the Company developed a series of proprietary blends that actually enhance the overall effectiveness of the drink's beneficial ingredients. A few of the proprietary base blends found in Passion 4 Life are a reconstituted aloe vera juice blend, a proprietary blend of amino acids, and the popular "Greens Plus" proprietary immunity blend. Other beneficial ingredients include phyto-nutrients, enzymes and essential fatty acids, in addition -- of course -- to all essential vitamins and minerals.

"Increased focus, better sleep, fewer aches and pains from everyday stress and numerous other physical results and improvements are some of the benefits our customers have reported after beginning to take Passion 4 Life as part of their daily routine," stated Ed Pickens, executive vice president of the Passion 4 Life subsidiary. "In addition to the benefits, we've taken the guesswork out of which vitamins and minerals to take, as our formula is ideal for both men and women, of all ages and physical shape."

Among the personalities endorsing Passion 4 Life are several San Diego Chargers, including wide receiver Kassim Osgood and defensive end Jacques Cesaire, local TV celebrities and news anchors including Nichelle Medina of News 8 KFMB, the CBS affiliate in San Diego, as well as C.S. Keys, sports anchor for Fox 6 News San Diego, and numerous others listed in part on the Company's Passion 4 Life product Website via the "testimonials" link.

(http://passion4lifevitamins.com/passion4lifetestimonials.html)

"We couldn't be more thrilled with the success thus far experienced with our Passion 4 Life product," added Ed Pickens. "In addition to some big names providing testimonials on our Website, our network of representatives marketing the product has been growing rapidly, week after week."

More details on Passion 4 Life's network marketing numbers will be made available later this summer. Interested parties are encouraged to visit Chef Selections' corporate Website, located at www.chefselections.com, and Passion 4 Life's product Website, located at www.passion4lifevitamins.com.

For more information on Chef Selections or Passion 4 Life, please call or correspond with Chef Selections' investor relations firm Equiti-trend Advisors via the contact information listed below.

ABOUT CHEF SELECTIONS:

Chef Selections markets world-class, gourmet foods and nutrition-based products through carefully organized, direct selling networks comprised of highly motivated, independent sales associates. The Company is currently comprised of two distinct operating divisions: (1) Chef Selections Gourmet Foods, and (2) Passion 4 Life Liquid Vitamins and Minerals. The Company is implementing innovative market strategies that integrate the best of direct selling with the explosive power of network marketing to successfully grow and develop its businesses.

FORWARD-LOOKING DISCLAIMER:

This summary contains forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These statements address future events and conditions concerning the company's business plans. Such statements are based on management's current expectation and are subject to a number of factors and uncertainties, such as future economic conditions and changes in anticipated revenues and costs, which may cause actual results to differ materially. The company expressively disclaims any future obligation or undertaking to update or revise any forward-looking statements contained herein. Investors and potential investors should independently investigate and fully understand all risks before making investment decisions.

Contact Information

  • INVESTOR RELATIONS:
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