SOURCE: BENEFICIAL HOLDINGS INC.

bet.cr by Beneficial worldwide casino affiliate network

October 01, 2010 00:08 ET

Beneficial Holdings Establishes In-House Marketing Company

MANAGUA, NICARAGUA--(Marketwire - October 1, 2010) -  Beneficial Holdings, Inc. (PINKSHEETS: BFHJ), announced today the formation of Beneficial Marketing, Inc., a Colorado corporation, that will act as the exclusive full service advertising agency that will market the bet.cr by Beneficial brand casino worldwide, excluding the United States.

The Company has budgeted a significant amount of money to promote the highly anticipated launch of their bet.cr by Beneficial website. The creation of an ad agency was taken to increase the bottom line revenues. The volume of advertising revenues that the Company expects to spend worldwide requires the Company to take advantage of all discounts and commissions afforded to advertising agencies.

As an industry standard, advertising agencies receive a 15% discount. Beneficial believes that, considering the monetary volume that they anticipate spending for the launch of bet.cr by Beneficial, they should take advantage of any and all discounts and rebates that are available.

Beneficial Marketing, Inc. is already staffed by bilingual advertising representatives who will also assist with customer service.

Beneficial Marketing will also support the Company in approaching other land-based casino companies that do not presently have an online presence with proposals to form joint ventures. "There are many casinos throughout Central and South America that have a reputable brand for their online casinos that could become bet.cr affiliates and distribute co-branded disks to their customers for lifetime residual commissions of 30 to 45%," Alex Papic, Vice President of Beneficial Holdings, Inc., said.

ABOUT BENEFICIAL HOLDINGS, INC.

Beneficial Holdings, Inc. is an international casino investment and ownership-management holding company, specializing in acquiring undervalued gaming assets. The Company owns a hotel in Managua, a fully operational restaurant, bar, and casino also in Managua, and a slot parlor in Masaya, Nicaragua. The Company has agreements in place to build another hotel in El Crucero, Nicaragua, and is negotiating several Central American gaming projects.

This release does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of today and the company undertakes no obligation to update statements to reflect future occurrences.

Contact Information