SOURCE: Beneficial Holdings, Inc.

August 05, 2009 10:25 ET

Beneficial Holdings, Inc. Announces Retention of Management at Vereda Tropical Gaming Establishment

LAS VEGAS, NV--(Marketwire - August 5, 2009) - Beneficial Holdings, Inc. (PINKSHEETS: BFHJ) today announced its decision to retain management at the Vereda Tropical Gaming Facility in Managua, Nicaragua, which the Company purchased on July 31, 2009 and took possession of on August 1, 2009.

Jorge Mercado will remain manager of the facility with Carlos Larios as his assistant. Mr. Mercado will report to Joselyn Ortega, director of Beneficial Holdings, Inc. "I'm very excited to be part of the Beneficial Holdings team and look forward to implementing plans to increase our revenue and customer service base. Because the Tropical is crowded on weekends, we'll create events to bring more people in during the weekdays. We're planning a karaoke promotion and slot contest for September," said Mr. Mercado.

Mr. Mercado will be given additional budgetary and improvement authority that will enable him to implement additional products and services at the Vereda Tropical casino establishment.

Mr. Mercado advised the Board of Directors that he believes additional gaming devices should be installed in unused areas and that a priority was implementing a full menu at the restaurant. "With access to Beneficial's resources, I believe that revenue can be dramatically increased by the end of 2009," Mr. Mercado stated.


Beneficial Holdings, Inc. is a Nevada corporation in operation since 1990. The company is in the process of purchasing and signing management agreements with various gaming and casino facilities in Nicaragua, Honduras, El Salvador, and Guatemala. In addition, the Company is entertaining several joint venture opportunities with established companies to operate online casinos for non-United States residents that will comply with United States and International law.

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