SOURCE: Beneficial Holdings, Inc.

Beneficial Holdings, Inc.

October 10, 2011 00:01 ET

Beneficial Holdings Inc. to Initiate Aggressive Marketing Campaign for Sportsbook.cr

MANAGUA, NICARAGUA--(Marketwire - Oct 10, 2011) - Beneficial Holdings Inc. (PINKSHEETS: BFHJ), today announced that it will initiate an aggressive marketing campaign for its Sportsbook.cr online sportsbook and live dealer casino that is available to non-United States residents.

The Company determined through analyses that their online gaming brand and live dealer games will become a major source of revenue and producer of profits with an extraordinary opportunity for growth within the global markets they serve. The Company will focus on European venues as the Sportsbook.cr brand is ranked by Alexa.com as the 57,360th website in Spain.

The Company recognizes the substantial potential for growth in this area and will embark on a European marketing campaign by advertising on websites that will provide enhanced traffic to our site and the addition of new players.

Currently our online gaming programs are not available to United States consumers. However, it is the intent of the Company to position itself as a major player of online gaming and sports betting globally. As such, when online gaming becomes legalized within the United States, we will be poised to enter the market with little effort with an already established brand that is as recognizable as bodog.ca and virgingaming.com.

ABOUT BENEFICIAL HOLDINGS, INC.

Beneficial Holdings, Inc. is an international casino investment and ownership-management holding company, specializing in acquiring undervalued gaming assets. The Company owns a hotel in Managua, a fully operational restaurant, bar, and casino also in Managua, and a slot parlor in Masaya, Nicaragua. The Company has agreements in place to build another hotel in El Crucero, Nicaragua, and is negotiating several Central American gaming projects.

This release does not constitute an offer of securities for sale. It contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause results to differ. Statements are based on information available as of today and the company undertakes no obligation to update statements to reflect future occurrences.

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