SOURCE: Experticity

January 13, 2014 08:00 ET

BenelliUSA Chooses Experticity to Enhance Product Expertise Among Retail Sales Associates

Training Program Will Provide Education on Three Benelli Brands to Help Salespeople Understand and Sell Benelli's Unique Products

SALT LAKE CITY, UT--(Marketwired - Jan 13, 2014) - Experticity, the leading platform for building and rewarding expertise within retail, was chosen by BenelliUSA to help elevate expertise among retail associates, educating associates on BenelliUSA's unique products, technology and history.

Experticity built three custom websites to train and engage those selling BenelliUSA firearms and accessories. The sites include product information and "Edu-Games," quizzes that reward trainees with discounts on BenelliUSA products, for three brands: Benelli, Soeger and Franchi.

"Better-trained associates are better salespeople, to put it simply," said Tom DeBolt, General Manager, USA, at BenelliUSA. "Our inertia-driven firearms are unlike any other on the market, which makes it absolutely necessary to educate every associate selling our products to help them understand how our unique firearms differ from our competitors'. Experticity allows us to do that in an efficient and cost-effective way."

Experticity's web-based retail training portal,, works with more than 600 brands and more than 65,000 retailers to help retail associates gain expertise in the brands they sell. Companies like BenelliUSA trust Experticity to deliver the product information that sales associates need to bring expertise back to the retail buying experience.

"BenelliUSA is dedicated to customers having positive, informed buying experiences, and knows that educated sales personnel is the key to making that happen," said Tom Stockham, CEO, Experticity. "We are proud to work with premium brands like BenelliUSA to help them differentiate themselves and stand apart from the competition through education."

About Experticity
Experticity, Inc. is growing the world's largest community of influential experts to drive retail sales and create premier buying experiences through its expert knowledge platform, and its expert incentive platform, Together the platforms bring together thousands of the most innovative, forward-thinking brands and retailers, and hundreds of thousands of trusted product experts to drive better sales and an improved customer buying experience. The company's on-demand and performance-based products enable brands and retailers to educate, deliver incentives and foster firsthand product experience to credible, category-specific experts as well as collect important insights and analyze their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. Experticity currently works with over 600 brands, 65,000 retail locations and nearly 1.5 million influential experts. Learn more about the company at