SOURCE: Korea Tourism Organization

Korea Tourism Organization

December 06, 2011 01:49 ET

BENIKEA's China Online Winner's Visit to Korea

Hallyu Stars Super Junior, SNSD, 2PM, and Choi Ji Woo Chosen as the Figures to Best Fit BENIKEA's Image

SEOUL, SOUTH KOREA--(Marketwire - Dec 6, 2011) - Korea Tourism Organization and mid-/low-priced chain brand hotel "BENIKEA" ( held a "Find BENIKEA" online event at BENIKEA Astoria Hotel, located in Choongmuro Seoul, with a grand prize of a 2 nights stay voucher for a BENIKEA hotel and gift certificates for Korean restaurants.

The event was held between September 30th and October 28th, and mostly targeted Chinese foreign residents. The event participants were asked to find a figure that most resembled BENIKEA's image and write a short comment explaining the participant's selection.

XIE QIAN, the grand prize winner selected by drawing, chose Hallyu star Choi Ji Woo as the figure that most resembled BENIKEA. XIE QIAN wrote that Choi Ji Woo's beautiful, mature and sophisticated look best fit BENIKEA's image.

XIE QIAN has visited Seoul, Jeju Island, and Busan. This trip was XIE QIAN's third trip to Korea. "Having always been interested in Korea, I not only searched online for information, but read a variety of Korea travel guides, newspapers, and more. I found BENIKEA through the Korean Tourism Organization website. BENIKEA hotels are reasonably priced, so I went to BENIKEA's website to make a reservation when I came across BENIKEA event and participated. I was so happy and surprised when I found out that I won. I have stayed at a BENIKEA hotel once and I was happy with their reasonable price, great amenities and services, and the nearby tourist attractions. Next trip, I would like to visit Jeonju and Gyeongju. At that time, I am thinking about using BENIKEA as well." XIE QIAN recalls her visit to Jeju Islands. Jeju Island was so beautiful that her mood brightened and she celebrated that Jeju Island was one of the world's 7 natural sceneries.

In this BENIKEA event, 700 members of simplified Chinese BENIKEA members participated and showed great interest in BENIKEA, Korea, and Korean celebrities. The 10 Hallyu stars chosen to most resemble BENIKEA's image are Super Junior, TVXQ, SNSD, 2PM, Lee Seung Gi, Big Bang, Lee Min Ho, Hyun Bin, Kim Hyun Joong, and Jang Geun Seok. Having great integrity and appearance, they're not just stars but Hallyu stars. These Hallyu stars were chosen to represent BENIKEA, the mid-/low- priced chain hotels.

Contact Information

  • Kim, Junghee
    Korea Tourism Organization