SOURCE: BenQ America Corp.

BenQ America Corp.

March 13, 2014 09:00 ET

BenQ Becomes the Fastest Growing Display Brand in North America

Brand Loyalty Attributed to Customer Support, Forward-Thinking Innovations, and Value-Driven Pricing

COSTA MESA, CA--(Marketwired - Mar 13, 2014) - BenQ America Corp. today announced it has become the fastest growing display brand in North America for projectors and monitors, according to recent market research studies. In addition, BenQ's award-winning W1070, the world's first Full-HD 1080p projector for under $1,000, was the top-selling home entertainment projector in the U.S. retail channel in 2013, according to PMA's Retail Projector Tracking Service.

To become the fastest growing mainstream projector brand in North America, BenQ grew unit sales more than 40 percent in 2013, and clearly outperformed the overall projector market1. Now among the industry's top brands, an increasing number of consumers, schools, and businesses across the U.S. and Canada are turning to the company's Colorific™ projectors to deliver accurate, crisp, and long-lasting color to classrooms, boardrooms, and home theater settings.

Even more impressive was BenQ's growth of more than 50 percent in the LED monitor category from 2012 to 2013. The company's award-winning collection of RevolutionEyes™ mainstream, professional, and gaming monitors allows users, including business and creative professionals as well as hobbyists, to experience the forefront of LED technology for incredible on-screen precision, blazing-fast response times, and enhanced visual comfort. 

"2013 was a standout year for BenQ," said Bob Wudeck, Associate Vice President, Strategy and Business Development at BenQ America Corp. "Our market breakthroughs in home theater projectors such as the W1070 and new product categories like the RL2455HM professional console gaming monitor enabled our customers to grow much faster than the market and generate significant incremental impact to their bottom lines. We are looking forward to expanding our product assortment to set the trend for new market segments in 2014."

BenQ's price-defying W1070 Colorific projector was the top-selling home entertainment projector in the U.S. retail channel in 2013, according to PMA's Retail Projector Tracking Service, and was the No. 1 model in December 2013, achieving 19.8 percent of unit market share among consumer mainstream models2. The W1070 delivers unparalleled performance by giving consumers access to advanced features such as Full-HD 1080p 3D projection utilizing the high-end DLP® Dark Chip 3 (DC3) -- typically reserved for higher-priced models. For monitors across all product lines, BenQ's RevolutionEyes technology delivers exceptional visual performance while reducing eye fatigue for maximum comfort during normal users' daily and extended periods of monitor usage.

1 Based upon Q4'13 Quarterly Projector Shipment and Forecast Report from PMA Research
2 Based upon 2013 Retail Projector Tracking Service Reports from PMA Research

About BenQ America Corp.
The BenQ digital lifestyle brand stands for "Bringing Enjoyment 'N' Quality to Life," fusing lifestyle with technology, enjoyment with productivity, and aesthetic design with engineering. It is this mantra that has made BenQ the fastest growing display brand in North America, as well as the No. 1-selling DLP® projector brand worldwide, and the No. 1 name in short-throw projectors. BenQ America Corp. offers an extensive line of visual display solutions that incorporate the very latest technologies. The company delivers a broad range of Colorific™ projectors, RevolutionEyes™ monitors, and flat-panel displays for any application and market -- education, home, gaming, enterprise, government, house of worship, digital signage, A/V, and IT -- with cutting-edge models that lead the industry in performance, reliability, environmental sustainability, and aesthetics.

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Contact Information

  • BenQ America Corp. Contact:
    Jan Spence
    Marketing Communications Director
    Tel: +1 (214) 299-7900
    Email: Email Contact
    Web: www.BenQ.us

    Media Contact:
    Veronica Esbona
    InGear
    Tel: +1 (954) 392-6990
    Email: Email Contact