SOURCE: Benz Communications

Benz Communications

February 14, 2013 13:11 ET

Benz Communications Shares the Love on Valentine's Day, Adds Its Social Media Starter Kit for Benefits Communication to Its Free Resources Page

SAN FRANCISCO, CA--(Marketwire - Feb 14, 2013) - Jennifer Benz today announced that Benz Communication's Social Media Starter Kit will now be available on the Firm's free resources page. Jen is the founder and CEO of Benz Communications, a leading HR and benefits communication strategy firm.

"We've always said social media and benefits communication are a perfect match. But, we know the vast majority of employers are not yet taking advantage of these great tools. Our Social Media Starter Kit has already been used by hundreds of organizations and we want to get it in the hands of everyone who wants it. What better opportunity than Valentine's Day to share our love of social media and effective communication," stated Jen.

Originally released in July 2010, and updated annually since, Benz Communications' Social Media Starter Kit provides employers of all sizes with everything they need to get started using social media to enhance their benefits communication.

Since 2010, the number of benefits communicators using social media to enhance their employee benefits communication has grown. Yet, despite social media's ubiquitous presence, and ease of use and popularity with employees across multiple generations, too many employers have yet to adopt it for use in benefits communication. Of the nearly 300 respondents to Benz Communications' 2012 Inside Benefits Communication survey, the vast majority of respondents (83%) reported they are not using social media to communicate about benefits and 67% indicated 2012 would not be the year they give it a try.

"Communicating with employees about their benefits once a year is simply not enough to get them actively engaged in decisions about their health and financial wellbeing. The key to capturing employees' attention is delivering bite-sized, easily-digestible chunks of information year round. Social media provides easy-to-use, low-cost tools that improve the effectiveness and efficiency of communication. These tools are perfect for year-round communication," Jen continued.

Benz Communications' Social Media Starter Kit includes:

  • Why social media matters in benefits communication
  • How to start strategy
  • Using social media at work
  • The five most relevant tools for benefits communication: blogs, microblogs, videos/podcasts, user forums, social networks
  • Step-by-step guide
    • Getting started
    • Best practices and tips
    • Sample content (blog posts, tweets, etc.)
    • Social media in action (case studies)
  • Common myths about social media -- busted
  • Recommended tools to manage social media presence
  • Additional resources and support

Benz Communications provides additional social media support at @benefitstip, a Twitter feed of benefits content that can be communicated via Twitter. The feed has hundreds of tweets that companies can also use for their own micro-blogs. Additional free resources offered by Benz Communications may be found at

"Helping benefits communicators be more successful -- for the sake of their employees' health and financial wellbeing, and their company's success -- is what we care about most. Making the Social Media Starter Kit available free of charge is our way of sharing the love and encouraging great benefits communication for all employers," Jen concluded.

About Benz Communications
Benz Communications is a benefits communication strategy firm creating integrated employee benefits campaigns for employers committed to nurturing high-performing and satisfied employees. Benz Communications' clients include Fortune 500 companies and Fortune 100 Best Companies to Work For. Additional information about Benz Communications may be found at

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