SOURCE: Bergio International, Inc.

March 10, 2010 06:00 ET

Bergio International, Inc. Announces Reduction in Debt

FAIRFIELD, NJ--(Marketwire - March 10, 2010) -  Bergio International, Inc. (OTCBB: BRGO) embarks on creating one of the world's largest diversified jewelry designers and manufacturers through acquisitions and consolidation in the estimated $160 Billion a year highly fragmented mom and pop Jewelry industry, announced today that they have fully paid off Columbia Bank ($700,000) and since January 1st, Bergio International has paid down in total $1,101,759 in debt.

Berge Abajian, CEO of Bergio International, states, "We are committed to cleaning up our balance sheet and it should be reflected in the first Q which will give us a solid base to build on allowing us the ability to grow through these targeted acquisitions at a accelerated pace."

Management believes that this continued debt reduction will aid the company in attracting more favorable financing terms to embark on its acquisition strategy.

About Bergio International, Inc.

Bergio is entering into its 20th year of operations and concentrates on boutique, upscale jewelry stores. It currently sells its jewelry to approximately 150 independent jewelry retailers across the United States. Bergio has spent millions in branding the Bergio brand through tradeshows, trade advertising, national advertising and billboard advertising since launching the line in 1995. Bergio has manufacturing control over its line as a result of having a manufacturing facility in New Jersey as well as subcontracts with facilities in the United States and Italy.

We have established Bergio International as a holding company for the purpose of acquiring well-established jewelry design and manufacturing firms who possess branded product lines. 

Additionally, Bergio intends to acquire design and manufacturing firms throughout the United States and Europe. If and when they pursue any potential acquisition candidates, they intend to target the top 10% of the world's jewelry manufacturers that have already created an identity and brand in the jewelry industry. 

Forward-Looking Statement: The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from acquisitions or actions in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements in this document may also contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. When used in this press release, the words "anticipate," "believe," "estimate," "may," "intend," "expect" and similar expressions identify such forward-looking statements. Forward-looking statements are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those contained in such statements. Such risks, uncertainties, and factors include, but are not limited to, future capital needs, changes, and delays in product development plans and schedules, or market acceptance.

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