SOURCE: MarketLive


September 29, 2011 10:30 ET

Berkshire Blanket Selects MarketLive to Expand Its Business to the Online Channel

New eCommerce Site to Further Establish the Berkshire Blanket Brand

PETALUMA, CA--(Marketwire - Sep 29, 2011) - MarketLive, Inc., the leader in eCommerce software and solutions, today announced that Berkshire Blanket, a leading provider of comfortable, warm and well-made bed blankets, luxury throws, fleece sheets, decorative pillows, children's blankets, and gifts, has selected MarketLive to expand its business to the online channel. Currently, Berkshire's products are distributed primarily to major retailers including Bed, Bath and Beyond, Macy's, and Costco. The new site will allow Berkshire Blanket to support its current partner stores by reinforcing brand awareness and reputation through staunch dedication to stellar customer service. The new website will also serve as a testing ground for newly developed products so that stores can buy into a product with proven success.

"As our first foray into the online channel, it was critical for us to choose the right eCommerce platform vendor," said Scott Maddalene, Senior Vice President of Sales for Berkshire Blanket. "MarketLive's proven track record with similar companies and its ability to understand the unique needs and nuances of our business made them the best vendor with which to partner."

During the evaluation and review process, MarketLive rose to the top among a total of five finalists due to its proven track record with mid-sized organizations, a strong cultural fit, and the company's leading-edge eCommerce and branding expertise and best practice approach. "Although MarketLive was the farthest away geographically, they were the closest in terms of being able to create a true strategic partnership between the two companies," added Maddalene.

On schedule for a November 2011 launch, the new site will leverage MarketLive's strengths to make the Berkshire Blanket brand more accessible to online consumers. For example, their digital marketing team is creating close-up photography and detailed product descriptions that will convey online the quality, softness, warmth, and coziness of Berkshire Blanket's products.

Once developed, the site will run on the MarketLive Intelligent Commerce platform to ensure the highest levels of performance, reliability, and flexibility. The solution combines powerful eCommerce software, highly reliable and scalable IT infrastructure, and the ability to easily integrate third-party and custom-built features.

"We welcome Berkshire Blanket to the MarketLive family," said Mark Pierce, CEO of MarketLive. "It is exciting to work with a company entering the eCommerce market for the first time. We look forward to launching the new Berkshire Blanket site in time for the holiday shopping season and see tremendous potential for the company to grow sales and establish even greater brand loyalty with its customers."

About MarketLive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Sundance, Gaiam, Helzberg, and Party City, Armani/Exchange, and many others.

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