NEW YORK, NY--(Marketwired - Jul 11, 2013) -
Jim Stroud, director of Sourcing & Strategy, Judith Russell, RN, BSN, vice president of Client Solutions, and Shannon Seery Gude, vice president of Digital & Social Strategy, all of Bernard Hodes Group, the talent communications company.
Will share their thought leadership at the NAHCR IMAGE 2013 Conference in three educational sessions designed to show healthcare employers how they can leverage social media and metrics to improve their recruiting efforts.
The conference will take place from Tuesday, July 16 through Friday, July 19, 2013.
Stroud will lead a half-day session titled, "Social Media Boot Camp" on Tuesday, July 16 from 8:30 a.m. - 12:30 p.m.
Russell will present a session, "Metrics, Metrics and More Metrics," on Wednesday, July 17 from 9:25 a.m. - 10:25 a.m.
Seery Gude will deliver her session, "The Social Media Revolution and Its Impact on Employee Engagement and Retention in Healthcare" on Thursday, July 18 from 10:45 a.m. - 11:45 a.m.
NAHCR IMAGE 2013 Conference
Hyatt Regency Minneapolis
1300 Nicollet Mall
The NAHCR IMAGE Conference provides a rich learning environment for healthcare recruiters to gain insight into the cutting-edge recruitment practices and strategies that can enhance their role as a business partner within their organization. As a leader in healthcare recruitment, Bernard Hodes Group's healthcare team is comprised of RNs, HR professionals and branding experts to ensure its clients find, engage and retain the right talent for their unique mission, vision and values. During the conference, the company's subject matter experts will share their unique insight on how healthcare employers can use social media and metrics to enhance their recruiting success in three engaging and informative sessions:
"Social Media Boot Camp"
As new social media technologies emerge and change the way organizations recruit top talent, the ability to keep up and understand the impact of these developments is necessary to maintain competitive advantage. During this half-day session, Jim Stroud, director of Sourcing & Strategy, will share best practices, case studies and innovative strategies to improve the online sourcing of healthcare professionals. In addition to gaining a better understanding of social networks such as Twitter, Facebook, Google Plus and LinkedIn, attendees will also learn how new trends in search engine optimization and visual marketing will impact their recruiting activities.
"Metrics, Metrics and More Metrics"
As baby boomer clinicians begin to retire in large numbers, competition for qualified professionals has increased. Compounding the recruiting challenge, many healthcare organizations' talent acquisition budgets have been cut, making it necessary for recruiters and HR managers to justify why they need to increase their staff or department budget dollars. In this session, Judith Russell, RN, BSN, vice president of Client Solutions, will explain how recruiters can benefit from providing metrics that reflect their case and support their efforts. She will also share the most recent results of the HODES Metrics survey on healthcare recruiting and compare them to previous benchmarking surveys and national data. Moreover, Russell will address which metrics are most important and what others are seeing in their areas.
"The Social Media Revolution and Its Impact on Employee Engagement and Retention in Healthcare"
Many leading healthcare organizations recognize the value in using social media as an engaging platform for conducting timely and relevant internal communications, building connections with leadership, improving learning and development and facilitating collaboration across the company. During this session, Shannon Seery Gude, vice president of Digital & Social Strategy, will shed light on the use of social media for employee engagement and show real world examples of how social tools can support company culture and engagement. She will also discuss how social media can be used to instill a feeling of trust and genuine belief in the company mission, leading to greater loyalty and retention and a willingness among employees to encourage others in their networks to apply to the organization.
HR managers and recruiters in the healthcare industry who wish to learn more about how social media and metrics can be used to enhance their recruitment efforts are encouraged to attend these informative sessions. Attendees who want to learn more about how Bernard Hodes Group can help them find, engage and retain the right talent can speak directly with the company's experts at Booth No. 23 during the conference's exhibition hours.
Additional information about the NAHCR IMAGE 2013 Conference can be found at: http://www.nahcr.com/Pages/IMAGE-Conference.aspx.
About Bernard Hodes Group
Bernard Hodes Group offers a full array of innovative solutions and strategies to help companies find, keep and engage the best possible talent. Headquartered in New York, with offices and affiliates around the globe, Bernard Hodes Group offers advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to thousands of clients.
To learn more about Hodes, visit www.hodes.com.