AURORA, IL--(Marketwired - Sep 12, 2016) - BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, recognized Designer, Lela Orr of FERRAH, a Dallas-based womenswear line, as the BERNINA Fashion Fund Recipient at Saturday night's Runways & Gallery event at Fashion X Dallas. During the event, Lela was presented with a BERNINA 330 (B 330) sewing machine and the new BERNINA L 450 Overlocker. Both machines together are valued at $2,600. The BERNINA Fashion Fund is a partnership between BERNINA and Fashion X that was established in 2014 to support local emerging designers who show incredible talent.
"It's our pleasure to recognize FERRAH designer, Lela Orr with a BERNINA 330 sewing machine and the new BERNINA L 450 Overlocker, just recently introduced into the market," said Amy Gutierrez, Director of Marketing for BERNINA of America. "These two entry-level machines are a perfect combination that will give Lela the ability to design and produce new collections with ease and precision. BERNINA values the creativity of young, talented emerging designers like Lela, who are the future of fashion and style."
The B 330 is an entry-level sewing machine that offers a broad variety of stitches, a generous long-term memory with 30 free locations for stitch creations, a built-in needle threader, LED sewing light, and an automatic buttonhole function. For more information, visit www.bernina.com/3series.
The L 450 Overlocker, a new entry-level machine that will be introduced in summer 2016, boasts 1,200 stitches a minute and a number of innovative features including a patented Micro Thread Control (MTC), LED sewing light for the needle and looper area, thread tension release with presser foot lift, and a 5-step Presser Foot Pressure Adjustment. Additionally, the L 450 Overlocker has the patented BERNINA Front Foot Lift, which enables sewist to easily position and guide bulky projects and multiple layers of fabric. For more information, visit www.bernina.com/overlocker.
"I am so grateful to BERNINA for having chosen me as the BERNINA Fashion Fund recipient and am honored to receive two quality BERNINA machines, the B 330 sewing machine and L450 Overlocker," said Lela Orr, designer of Dallas-based FERRAH womenswear line. "I'm excited to start using my new BERNINA's and with all of their features and functions, I'm confident that I will create unique designs that will give women a sense of empowerment."
Lela, a recent graduate of Parsons, created FERRAH, a Dallas-based womenswear line that is sophisticated yet provocative and influenced by music and contemporary culture. FERRAH exemplifies the complexity of the modern woman. Garments are designed with a focus on construction, balance, and couture craftsmanship to serve women who see beauty through the lens of contradiction, modernity and luxury.
Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering quality state-of-the-art sewing, quilting and embroidery machines, overlockers, and embroidery software. BERNINA's leadership is marked by an impressive number of ambassadors, industry leaders, influencers and bloggers, who chose to partner with the company. BERNINA products are sold in the United States through a network of over 400 fully trained independent dealerships that also offer support and education. Select BERNINA and bernette machines, and BERNINA software can also be purchased online. BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year. You can follow BERNINA on Facebook: www.facebook.com/berninausa, Instagram: @BERNINAUSA, and Pinterest: www.pinterest.com/WeAllSew, and read BERNINA's WeAllSew blog at www.weallsew.com. To learn more about BERNINA and to find a Dealer, visit www.bernina.com or call (630)978-2500.