BERNINA of America

October 20, 2015 14:42 ET

BERNINA Celebrates the 10th Anniversary of Its Bernina Stitch Regulator

Website to Feature New Sewing Projects Every Month That Use the BSR

AURORA, IL--(Marketwired - Oct 20, 2015) - BERNINA of America, the premier manufacturer of sewing, embroidery and quilting machines, is pleased to announce that it is celebrating the 10th anniversary of its BERNINA Stitch Regulator (BSR). The innovative presser foot guarantees consistent stitch lengths for free-motion techniques on BSR-compatible BERNINA machines, regardless of sewing speed, or how the fabric is guided. Consistent stitches are crucial for creating intricate and complex designs. In honor of the BSR's 10th year, BERNINA has asked customers and experts from around the world to provide sewing projects that use the BSR. New projects are being introduced each month on BERNINA's website,

"The BSR was revolutionary when it was introduced and it continues to be an essential tool for sewists all over the world 10 years later," said Paul Ashworth, President of BERNINA of America. "It offers precision and quality, and the kind of innovation that keeps BERNINA a leader in the industry."

The BSR was developed by BERNINA technicians and introduced in 2005. Similar to a computer mouse, it detects the movement of fabric using an optical sensor. If the fabric is moved slowly or quickly, the needle speed adjusts accordingly and automatically matches the pace of the sewist. Needle speed would otherwise be regulated by the foot control, and with the BSR, a sewist can concentrate more fully on the movement of the fabric. The BSR also has two modes that can be set for an experienced or less experienced sewist, and it can be used as a straight stitch or zig-zag to create detailed free-motion embroidery, intricate quilting, appliqué, thread painting and lace-like designs.

Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering quality state-of-the-art sewing, quilting and embroidery machines, overlockers/sergers, and embroidery software. BERNINA's leadership is marked by an impressive number of ambassadors, industry leaders, influencers and bloggers, who chose to partner with the company. BERNINA products are sold in the United States through a network of over 400 fully trained independent dealerships that also offer support and education. Select BERNINA and bernette machines, and BERNINA software can also be purchased through BERNINA's eCommerce site, BERNINA products are designed for beginning to advanced sewists and priced to meet a variety of budgets, with new products being introduced every year. You can follow BERNINA on Facebook:, Instagram: @BERNINAUSA, and Pinterest:, and read BERNINA's WeAllSew blog at To learn more about BERNINA and to find a Dealer, visit or call (630)978-2500.

Contact Information

  • Media Contact for BERNINA of America, Inc.:
    Joanne Tedesco
    Email Contact