BERNINA of America

May 09, 2011 09:00 ET

BERNINA of America's New Partnership With Etsy Supports the Craft Movement

AURORA, IL--(Marketwire - May 9, 2011) - The new partnership between sewing machine company BERNINA of America and Etsy, an online marketplace to buy and sell handmade goods, encourages the philosophy of living handmade, since the partnership helps crafters do what they love -- put their creativity into action.

Now, those who attend the Etsy Labs Craft Nights will have hands-on experience on one of 13 BERNINA 350PE sewing machines, a tool that fuels the creative process seamlessly, turning big ideas into reality. The educational labs further Etsy's mission to unite a virtual community of buyers and sellers and give them the skills and information they need to make a living through their craft.

This is Etsy's first partnership with a sewing machine company, but its community is no stranger to BERNINA's machines. Rob Kalin, Founder and CEO of Etsy, said: "I learned to sew on a BERNINA 930 and have been using them ever since."

Participants can attend the Craft Nights on-site at Etsy's Brooklyn, N.Y., headquarters or online via Livestream. The classes, such as last month's wallet workshop, which are held every Monday evening from 4-8 p.m., are free and open to the public, and include demonstrations from expert crafters and sewers.

"BERNINA of America shares many core values with Etsy," said Martin Favre, President of BERNINA of America. "Our hope is that our machines will foster creativity in members of the Etsy community and help them enhance their own unique businesses."

On June 10, BERNINA of America will participate in Etsy's second annual Craft Party, a global initiative to energize local creative communities to make art together. Etsy expert sewers will demonstrate projects in the Etsy studio, and BERNINA of America will provide sewing directions for a project idea that Etsy will offer to the 15,000 attendees who are anticipated to attend 1,000 meetups throughout the world. BERNINA of America will invite its Dealers throughout the United States to host Etsy Craft Parties to help bring their customers together as a community.

Founded in Switzerland more than 100 years ago, BERNINA is the world's premier manufacturer with a proven reputation for offering state-of-the-art sewing and embroidery systems, sergers and embroidery software. BERNINA's leadership is marked by an impressive number of industry leaders, influencers and artisans who chose to partner with the company. BERNINA products are sold in the United States through a network of approximately 500 fully trained dealerships. In 2008, the company introduced the revolutionary BERNINA 830, a machine designed to change the home sewing industry. To learn more and to find a dealer, visit or call (630)978-2500.

About Etsy
Etsy is the world's most vibrant handmade marketplace. Etsy connects consumers with independent creators and designers to find the very best in handmade goods, while providing these artists with the technology and information they need to start and grow their own businesses. Etsy is a community that actively supports one another in the shared goal of offering alternatives to mass-produced objects. Etsy works to highlight the true value of handmade goods and their creators and encourage awareness of the social and environmental implications of production and consumption.

Contact Information

    Amy Gutierrez
    BERNINA of America
    Email Contact