SOURCE: Newmarket International

Newmarket International

February 25, 2009 07:00 ET

Berns Salonger Selects Newmarket International's Delphi Solution

Benefits of Implementation Include Robust Reporting and Proactive Selling

PORTSMOUTH, NH--(Marketwire - February 25, 2009) - Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced Berns Salonger, a premier destination for entertainment and culture, implemented Newmarket's Delphi sales and catering solution. Delphi was selected to improve the reporting and forecasting to enable the Berns sales organisation to proactively sell group business.

With seven function rooms and two 4-star restaurants, Berns Salonger required a flexible system to manage its group sales and catering business. Moreover, being located in Stockholm's city center makes Berns Salonger a desirable location for any event ranging from gala dinners to launching parties. Management required a system that would provide transparency into the sources of business and enable them to cultivate business relationships for future events.

"The reporting capabilities are the main reason we selected Delphi," claimed Annika Frisch, Marketing Director, Berns Salonger. "With Delphi, at just a click of a button, we're now able to run reports quickly and pull information we need to see. Before Delphi, we had to take multiple steps in order to extract data from one system and input into another. What took hours with our old system will now just take minutes in Delphi."

In addition to better reporting, Berns Salonger will be able to forecast their business more accurately. "The forecast tools in Delphi will allow us to go after business and be proactive," added Ms. Frisch. "In the past we were reactive. We would manually cull together reports to see the gaps in occupancy. With Delphi we can see our business one week, one month, even one year out." Berns Salonger is expected to see a less than 24-month return on their investment with Delphi.

"In a tough economy, it's more important than ever to ensure your sales strategies are focused on winning profitable new business. By giving our customers the ability to report on their business and focus their selling efforts, we are giving them the ability to compete and thrive in today's market," said Sean O'Neill, Chairman and Chief Executive Officer, Newmarket International, Inc.

About Berns Salonger

Berns Salonger is a cosmopolitan destination of modern culture at the very heart of Stockholm and consists of:

Berns Hotel -- a boutique hotel with 65 rooms
Berns Asian -- a high class Asian restaurant with live music some evenings
Bistro Berns -- a relaxed bistro with French cuisine
2.35:1 -- the trendiest night club in Stockholm
Berns Conference & Event -- 7 conference and event rooms accommodating up
to 1250 guests
Concerts -- Artists such as Cyndi Lauper, Snoop Dog and Al Green have
performed at our stage as well as new unveiling talents.

About Newmarket International

Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries. Newmarket International's suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 80,000 users worldwide, with over 13,000 installations in 110 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with primary international offices in London, Shanghai and Singapore.

Newmarket and Delphi are the registered trademarks of Newmarket International, Inc.

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