SOURCE: Bescover

Bescover

November 13, 2012 09:00 ET

Bescover for the B&B Industry Offers Free Web Sites for Subscriber Inns

Innkeepers Reap Rewards From Bescover Investment in Technology

SAN FRANCISCO, CA--(Marketwire - Nov 13, 2012) -  Bescover.com, the digital marketing partner for the B&B industry, adds free web sites for inns as part of its all-in-one platform, saving innkeepers thousands of dollars annually and giving them one of the most competitive marketing tools available to boost reservations and revenues. 

The average occupancy rate at B&Bs is 43.7%, which is 22% lower than hotels,* making it no surprise that more than 78% of innkeepers are unhappy with their occupancy levels.** Bescover's free web sites are developed for inns who already have web sites and for ones that don't. The new solution will help B&Bs get more exposure to potential guests, making their properties more competitive with the wide array of lodging choices online. 

The new web sites for inns are one of several new features being added for free by Bescover to the $34/month subscription service that the company launched this fall, consisting of mobile web sites, lead generation tools, guest interaction and time-saving tools to manage social media. The sites offer multiple beautiful designs to choose from, and the company is handling site hosting and is making the new sites highly visible to key search engines by optimizing them for Google's local module. Instead of needing an expensive tech expert to make updates, Bescover created an extremely easy way for innkeepers to load new information and photos for free. 

"B&Bs are about to become more competitive in the marketplace because Bescover is making sure they have free web sites and strong search engine results to earn their rightful place in the lodging mix on the Internet," said Thomas Brown, Bescover CEO. "We want the B&B industry to see the lengths we're going to for innkeepers to have extraordinary services at the lowest cost, and in this case, free," Brown continued.

The Bescover web sites for B&Bs are generated so simply that no tech background is required of the innkeeper, and they can easily capture more leads and market their property in the digital and mobile marketplaces. Innkeepers select from a range of beautiful web site designs that capture the essence of the inn, with pages for its rooms, specials, photos, blog and more. Keeping its promise to offer products that require very little tech expertise, innkeepers can go in and out of their Bescover control panel to change and post photos and new information, seamlessly and whenever they want. Bescover takes over from there and applies the changes to the inn's Bescover web site and their Bescover mobile site at the same time.

While web sites aren't new to the B&B industry, Bescover applied decades of usability and information architecture experience into the designs for web sites. The company also studied hundreds of inn web sites to see what worked and what didn't work to create sites that inn-goers will find intuitive and that create a natural funnel from all pages right into the booking process.

About Bescover:
Bescover by the Lanier family is the digital marketing partner of the B&B industry, offering unwavering commitment to innkeepers to invest in the tools and technologies they need to stay ahead and deliver them in a single, simple, cost effective platform. Backed by decades of Lanier experience, combined with best in class technology platforms and product development experts, Bescover continues to develop revenue-generating online tools and services to capture guest leads, to be visible to those searching the internet, and to respond to buzz and guest reviews all in one place. Bescover allows innkeepers to reap the benefits of digital marketing with less work and less cost, bringing inns to their rightful spot in the lodging choice for consumers.

For a demo of new products, please contact Lanier@bescover.com

*
July 2009
PAII Industry Travel Research
http://www.innkeeping.org/?The_Industry
**
March 2011
Innkeepers survey for BedandBreakfast.com.
http://blog.bedandbreakfast.com/InnkeeperNews/?tag=/survey

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