SOURCE: Bescover


October 16, 2012 09:00 ET

Bescover Launches New Marketing Solutions for Innkeepers

Easy-to-Use Technology Gives B&B's a Leg Up

SAN FRANCISCO, CA--(Marketwire - Oct 16, 2012) -, the digital marketing partner for the B&B industry, announces the launch of innovative new tools to empower innkeepers in their day-to-day marketing and do some behind the scenes heavy lifting for them to alleviate cumbersome tasks. After a year under wraps, Bescover reveals an all-in-one marketing solution that leverages the power of digital media, the internet and social media channels on behalf of innkeepers, restoring a sense of control and mastery over their marketing initiatives.

Bescover understands that convenience is key to an innkeeper's success, and thus introduces a ready-made, single-page control center that guides the innkeeper seamlessly through their daily marketing initiatives, dramatically reducing the time and stress of doing everything themselves, and jump-starting more efficient marketing to capture bookings.

"Think of Bescover as an innkeeper's easy, competitive edge, helping B&B's earn their rightful place in lodging choices available on the internet," said Chief Executive Thomas Brown. "Each new product that Bescover launches will empower innkeepers."

The all-in-one platform solves multiple challenges facing innkeepers and is designed for the most basic internet user. No "tech expertise" is required. The new "pay-as-you-go" model costs $34/month and can be cancelled at any time, allowing small, medium, and large B&B properties to have technologies that stand up to other lodging competition, but designed specifically for innkeepers by Bescover. The company will continue to add additional services to the innkeeper's marketing suite at no additional cost, bringing much-needed tools for innkeepers to survive and stay competitive in the fast-paced digital world.

"We've packed in tremendous value and are able to elevate the entire industry with tools usually reserved for deep-pocketed lodging companies," said Marie Lanier, Bescover's Vice President.

The initial unveiling of products includes:

Mobile sites for B&B's -- Each innkeeper gets their own mobile web site from Bescover, (complete with the inn's photos, travel specials, map, and crucial contact information), that displays perfectly on travelers' smartphones as part of the all-in-one digital marketing solution. Changes can be made seamlessly when an innkeeper logs into their Bescover control center. This year, roughly 36 million Americans will use a smartphone to research travel and eMarketer estimates that number will double by 2016. Over the next four years, eMarketer forecasts that the number of smartphone-using travel bookers will jump from 15.8 million to 36.3 million. Key benefits: lead generation, sales, further reach to newer audiences, no effort for potential large gain, no technology fees, cost savings.

Traveler Radar -- Bescover's Traveler Radar service delivers potential guest leads directly to the innkeeper by searching social media (such as Twitter and Facebook) and the Internet (such as Frommer's and Yahoo! Answers) for travelers interested in their destination, making it incredibly easy to connect one-on-one with potential guests. Key benefits: time saving, simple and seamless guest targeting and interaction from one place instead of dozens of sites, finds relevant travelers and puts innkeepers in touch with them from the simple control center for actionable results.

Reputation Tracker -- With Bescover's Reputation Tracker, innkeepers get to monitor exactly what people are saying and posting about their inn, across 7 categories: news, reviews, photos, social media, blogs, video and web... not just the review sites. All are brought into the control center for easy reading and responding. Key benefits: sales efficiency, higher conversions, loyalty tool, higher return for less work.

Todd Allen, innkeeper at the Maple Hill Manor B&B: "I need support to maximize social media, to keep up with my reviews and find new guests. What the Lanier family has put together is what our industry has been lacking, a smart, technology driven marketing solution that makes our job easier."

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