Best Boy Entertainment

Best Boy Entertainment

December 05, 2011 09:29 ET

Best Boy Entertainment Releases Augmented Reality Christmas App

ST. JOHN'S, NEWFOUNDLAND AND LABRADOR, CANADA--(Marketwire - Dec. 5, 2011) -

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Best Boy Entertainment is proud to announce the release of Yule Tree (, its first Augmented Reality App. Now available in the App Store for Apple mobile devices, Yule Tree is a Christmas App with a difference. Owners can decorate a selection of six different trees and then display them as 3D objects in almost any environment. Augmented reality (AR) represents the future of the mobile experience and Yule Tree delivers it to consumers in charming fashion.

AR offers a new visual dimension by superimposing a layer of digital information on the real world with the aid of an electronic device. The Yule Tree App produces a holographic image by combining a camera like the one found in the iPad with a printed marker to display a customized 3D Christmas tree.

"The development of this entertaining game is a milestone for Best Boy. It demonstrates our interactive team's prowess in extending our IP onto mobile platforms with a focus on AR. Our location in Newfoundland and Labrador signals that geography is no barrier to competing on the global digital playing field", commented Robert Evans, Best Boy's VP of Interactive.

Founded by Ed Martin, Best Boy Entertainment is one of Canada's fastest growing film, television and interactive media companies, producing a wide range of content for Canada and around the world. In the past four years, Best Boy has produced six TV series for Canadian broadcasters in an array of genres including children's, documentary, travel and adventure, and reality.

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