SOURCE: Responsys

July 25, 2005 08:00 ET

Best and Brightest Marketers Gather at Responsys Leaders Forum to Demonstrate the Power of Lifecycle Marketing

REDWOOD CITY, CA -- (MARKET WIRE) -- July 25, 2005 -- Responsys, a premier provider of on-demand email and lifecycle campaign management solutions, unveiled a new approach to email marketing during its Responsys Leaders Forum event in San Francisco. The content-rich event brought together over 90 marketing executives from world-leading companies to discuss how lifecycle marketing via the email channel is changing the way they do business.

Responsys customers such as: Continental Airlines, PETCO and salesforce.com shared real-life case study examples of successful lifecycle marketing and event-triggered programs, including: acquisition, lead nurturing, abandonment, conversion, cross-sell/upsell, loyalty, and win back programs. Speakers described first-hand how sending customer-centric, completely automated marketing programs that are relevant and personalized during key stages in the customer lifecycle has helped them build lasting and more profitable relationships with their customers.

Responsys CMO Scott Olrich urged marketing executives to "take their campaigns to the next level" with automated lifecycle marketing programs, rather than static, one-off email campaigns. By tailoring messages and offers to individual prospects or customers when they are most receptive, Olrich explained how marketers can achieve increased revenue, a significantly higher ROI and deliver the greatest profitability to their organization.

JupiterResearch validated Responsys' new lifecycle marketing approach for email as they headlined new findings from their recent report, "The ROI of E-Mail Relevance: Improving Campaign Results Through Targeting." JupiterResearch highlighted the fact that few marketers rank relevance as a top-three e-mail marketing goal, even though it drives 60 percent of consumers who make immediate e-mail purchases. JupiterResearch stated tactics that improve relevance (e.g., lifecycle marketing) deliver substantially higher improvements in revenue and net profits than do broadcast mailings.

"The quality of the speakers and informative nature of the content made this conference extremely valuable to me," said Randy Cuff of Intrawest Corporation. "I came away from the event knowing that Responsys has the strategic vision and product direction to enable my online marketing campaigns to be the best they can be."

"We've seen a strong and continued growing interest from our customers at our Leaders Forum events over the years," said Dan Springer, CEO of Responsys. "It's nice to see a gathering of our loyal customers coming together and sharing best practices in email and lifecycle campaign management. This continued support is a testament to our high customer retention rate and our total commitment to one hundred percent customer satisfaction."

About Responsys

Responsys is a premier provider of on-demand email and lifecycle campaign management solutions. The company provides an easy-to-use solution for planning and executing timely and relevant permission-based campaigns delivered at precise moments in the customer's lifecycle, allowing companies to drive the highest value to their customers and greatest profitability to their organization. Responsys is trusted by market category leaders such as: Avery Dennison, Avis Europe, CDW, Continental Airlines, Intrawest Corporation, Lands' End, Office Depot and PETCO. Responsys, the world's largest private and profitable email service provider, is based in Redwood City, California, with offices in London, New York, Chicago, and Portland, Oregon. For more information, visit www.responsys.com.

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