Best Buy Canada Ltd.

Best Buy Canada Ltd.
Best Buy Commercial Sales Group

Best Buy Commercial Sales Group
Pattison Sign Group

Pattison Sign Group

December 04, 2007 11:05 ET

Best Buy Canada Ltd.'s Commercial Sales Group Partners with Pattison Sign Group

Companies to provide leading edge services in the growing and expanding area of digital signage

BURNABY, BRITISH COLUMBIA--(Marketwire - Dec. 4, 2007) - In a partnership that unites two leaders in their respective industries, Best Buy Canada Ltd.'s Commercial Sales Group and Pattison Sign Group have launched a digital signage support network to deliver customized and tailored solutions to clients in Canada and all over North America.

Digital signage refers to easy-to-use and adaptable electronically controlled signs that use still images or video to capture the end user's attention and alert them to an opportunity or information that is relevant to them. Digital signage can be electronically updated without the cost and expense of changing the physical sign itself. Thus, changes can be made quickly and cost effectively, and dynamic targeted messages can be distributed to hundreds or thousands of displays at once.

"Digital signage is the communications wave of the future and is growing exponentially," said Bob Golden, Vice President, Commercial Sales Group & ReClaim Insurance Replacement, Best Buy Canada Ltd. "Our Commercial Sales Group's technological expertise and access to leading edge hardware from major manufacturers, together with our partner, Pattison Sign Group's installation and program support capabilities, provides businesses across North America the ability to reach out and target their customers more effectively."

Technological advancements in digital signage strongly influences the way that a customer experiences the information about the product or service being offered and the environment in which it is presented. Deploying digital signage is an effective way to make signage stand out and provide content that is relevant, useful, interesting, compelling and inspiring.

"At a time when businesses are striving to find new ways to cut through the clutter and target the right customer who is now more mobile than ever before, this digital signage partnership provides clients with a full and robust digital signage turnkey solution, and an innovative and unique way to influence the decision making process," said Franco Ferrari, Pattison Sign Group's Vice President, Strategic Development. "It's basically a new way for our clients to touch their customer at the first moment of truth."

The Commercial Sales Group at Best Buy Canada Ltd., is already working with several leading companies, including McDonald's Canada, Mark's Work Wearhouse, Earl's Restaurants and BC Place Stadium.

About Best Buy Canada Ltd.'s Commercial Sales Group

The Commercial Sales Group delivers business-to-business (B2B) services to clients across Canada in the areas of digital signage, incentive programs, lotteries, promotions and prizing. The Commercial Sales Group also sells and distributes consumer electronic solutions to boutique hotels, restaurants and the resource industry throughout Canada.

The Group builds new commercial business segments and opportunities in consumer electronics, appliances, media and gaming that are aligned with the client's present capabilities.

For more information on the Commercial Sales Group, please call 1-877-725-3429.

About Pattison Sign Group

Pattison Sign Group (PSG) is the largest on-premise sign and visual communication company in Canada and third largest in North America. Pattison Sign Group has roots dating back to 1904 and has 5 manufacturing facilities strategically located throughout North America. PSG has over 800 employees and offers a suite of corporate identification products, including illuminated and non-illuminated signs, digital signage, interior and exterior menu boards, wayfinding systems, electronic message centers. They also provide turnkey solutions in the form of design, project management, engineering and R&D, leasing program, customer service support, and have an installation network throughout North America.

For more information on Pattison Sign Group's services and products, please visit http://www.pattisonsign.com.

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