BOSTON, MA--(Marketwire - June 5, 2007) - Despite the fact that customers are demanding
more concise documentation in a variety of formats, technical communication
departments are facing tightening schedules and decreasing budgets. A
recent benchmark report "Publishing Technical Communications to a
Multi-Channel World Benchmark," by Aberdeen, a Harte-Hanks Company (
NYSE:
HHS), uncovers that the Best-in-Class are hitting their publication dates,
original language budget targets, localization budget targets and initial
publication quality on a 92% or better average by leveraging
organizational, process and technology change. Most notably, they are more
likely to follow the DITA standard, implement a topic-based review process,
outsource to Language Service Providers as well as leverage structured
authoring, content management and translation memory technology.
"To deliver technical communications that are targeted to the right
audience, the top performing organizations are delivering in the right
format and the right localized context. As a result, instead of viewing the
technical communication department as a cost center, executives are
starting to view this effort as a way to win market share and as a result,
affect the top line," says Chad Jackson, research director and author of
the report.
This study is made available to the public by the following underwriters:
Adobe, IXIA Soft. Webworks, Empolis, and Idiom.
To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=3990
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617)723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Chad Jackson
Aberdeen Harte-Hanks
(617) 854-5288
chad.jackson@aberdeen.com