BOSTON, MA--(Marketwire - March 4, 2008) - Aberdeen, a Harte-Hanks Company (
NYSE:
HHS),
revealed today that Best-in-Class (BIC) companies -- those performing in
the top 20% of all survey respondents -- have a greater capacity for
managing the total cost of ownership of BI deployments. Sixty-four percent
(64%) of Best-in-Class companies surveyed have achieved improvement of
on-budget completion of BI projects in the past 12 months, versus 14% of
Industry Average companies and just 3% of Laggards.
According to research presented in a new report, "Managing the TCO of
Business Intelligence," Best-in-Class companies are able to provide BI
capabilities to more end-users. This is the top business pressure driving
all respondents to focus attention on managing total cost of ownership.
Best-in-Class companies are also 40% more likely than all other companies
to have improved resolution of end-user support issues with existing
support staff. This capability assists in lowering the cost of headcount
associated with BI implementations. 37% of Best-in-Class respondents
achieved average BI project time-to-completion of seven days or less during
the past 12 months. Finally, Best-in-Class companies are 43% more likely to
have improved BI system up-time than Industry Average and Laggard companies
combined. This reduces the overall cost of ownership and associated ongoing
support and maintenance costs.
"As companies continue to prioritize Business Intelligence (BI)
initiatives, they are also becoming more concerned about the associated
costs, and the impact that these costs can have on the ultimate success or
failure of BI projects," said David Hatch, Research Director of Aberdeen's
Business Intelligence Practice. "Many executives have become wary of hidden
costs based on prior experiences with data warehousing and other enterprise
application initiatives, and are putting BI vendors to the test to disclose
as much information as possible about expected costs associated with their
solutions."
A complimentary copy of this report is made available due in part by the
following underwriters: Blink Logic, Dimensional Insight, and Talend. To
obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4647.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2008 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617) 723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
David Hatch
Aberdeen Harte-Hanks
617-854-5329
david.hatch@aberdeen.com