SOURCE: Aberdeen Group, a Harte-Hanks Company

January 12, 2007 09:00 ET

Best in Class Companies Are Leveraging Endpoint Data Protection to Control Sensitive Data Loss, Misuse, and Abuse

The Majority of Those Studied Indicated They Are Looking to Implement an Endpoint Data Protection Solution to Reduce Data Loss, Theft, and Misuse on Corporate Endpoints

BOSTON, MA -- (MARKET WIRE) -- January 12, 2007 -- In today's business landscape, one could argue that if your data isn't dynamically flowing to vendors, customers, and colleagues you are not as competitive as you could be in the marketplace. In a culture in which it's increasingly becoming more acceptable to email a colleague a PDF of the company's latest forward-looking statement and to copy sensitive corporate files to a USB key for use at home, there are significant data security concerns among many of today's high-technology enterprises. While companies are trying to address these security concerns, they are also under ever-increasing pressure to comply with regulatory policy around personal and private data. Executives continue to lose sleep over the potential exposure of their company's intellectual property as well.

"The best endpoint data protection strategy falls short if it doesn't include data in motion and data at rest on stationary, mobile, and removable media. The risk of data loss is particularly high in exclusively mobile workforces or in environments where intellectual property is exchanged through public channels. By operating in a blind mode, IT organizations continue to lack visibility and understanding of their critical data flow, and they increase the risk of losing their data through unintended methods. Organizations need to take action in order to gain greater visibility into the location of their sensitive data, to understand the typical authorized use pattern of that data, and to protect it appropriately," said Brian Guild, Senior Research Analyst, Aberdeen.

The latest information management and security benchmark report, titled "Endpoint Security Strategies Part II: The Endpoint Data Protection Benchmark," announced by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that the majority of respondents, 64% report a desire to implement endpoint data protection in order to protect data on lost or stolen laptops. A further 42% report that they want the solution to control misappropriation of sensitive data by authorized employees, while another 39% want to protect themselves in case of lost or stolen removable media devices (USB thumb drives, removable hard drives, CD-R).

To download a complimentary copy of this report, underwritten by RSA, WinMagic, Verdasys, Pointsec, GuardianEdge, and SafeBoot, please visit: http://www.aberdeen.com/link/sponsor.asp?cid=3717

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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