SOURCE: SAND Technology

July 12, 2005 08:00 ET

Best Data Warehousing Solution for CRM Analytics

Institute of Management Information Systems Acknowledges AOL Germany's Use of SAND Analytic Server by Bestowing Best Practice Award

MONTREAL and HAMBURG, GERMANY -- (MARKET WIRE) -- July 12, 2005 -- SAND Technology Inc. (NASDAQ: SNDT), an innovator in analytic application infrastructure, notes that the German Institute for Management Information Systems (IMIS) officially gave its Best Practice Award for the best data warehousing and business intelligence solution in the German-speaking region of Europe to AOL Germany. This award, acknowledging the data warehousing solution that the company uses for analytical CRM, was presented during the TDWI (The Data Warehouse Institute) conference that took place on June 13 in Munich.

"The jury really appreciated the fact that various technologies could be successfully combined to form a single innovative solution that delivers tangible economic benefits. In addition, the customer was able to recover the entire cost of the project in only 12 months," said Professor Uwe Hannig, chairman of the board at IMIS, during the award ceremony.

Use of SAND Analytic Server at AOL GmbH

SAND Analytic Server represents the platform for delivering important information on customers. It helps AOL Deutschland to better understand its customers' needs, execute personalized campaigns, as well as measure the effectiveness of marketing activities and customer retention programs in a proactive manner.

By integrating SAND Analytic Server into existing business intelligence infrastructures, such as SAS, SPSS and Business Objects, a much higher level of efficiency has been achieved with regard to CRM analytics.

"We now have a data warehouse that contains 2.3 terabytes of data. Thanks to the intelligent technology provided by SAND, this volume can be compressed down to approximately 500 gigabytes that contains 300 charts and some 4 million sets of data. In total, 320 man-days were devoted to developing the solution, 220 of which were supplied by external consultants. It took 6 months in total to develop the new system," explained Fred Türling, Director of Database Marketing at AOL Deutschland, at the ceremony.

"We're very proud that the solution developed by our database marketing team in close cooperation with the vendor has received this award. The fact that the entire project could be realized in such a short period of time was of particular importance to us," added Philipp Schindler, Vice-President of Marketing & Sales.

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