SOURCE: Sleep Country USA

May 12, 2008 12:00 ET

Best Foot Forward; Sleep Country Shoe Drive for Foster Kids Secures More Than 4,000 Pairs of Donated Shoes

Community and Business Donations Yield 4,231 Shoes for Foster Children in Washington and Oregon, Up 115% From 2007

SEATTLE, WA--(Marketwire - May 12, 2008) - For many area foster children, being removed from their home means leaving with only the clothes on their back, and the shoes on their feet. As they grow, replacing these items can be difficult and expensive for their foster families, leading to children wearing jackets that are too big and shoes that are too small. Today, thanks to the tremendous support of its community -- caring individuals and businesses alike -- Sleep Country USA (www.sleepcountry.com) is proud to donate 4,231 pairs of shoes to foster organizations throughout the region for the foster children they assist.

"Many of the children in our programs have never had the opportunity to own a new pair of shoes," said Tamara Boyd, Recruiter, Foster Family Care Network. "Getting to select a pair of shoes that fit and are comfortable is incredibly exciting for these children and for their foster parents, who have generously taken them into their homes. It's wonderful to have such widespread community aid and encouragement."

Sleep Country USA, the Northwest's largest seller of premium mattresses, added its Foster Kids Shoe Drive in 2006 in response to the need for new shoes vocalized by its foster organization partners. "Shoes are one of the more expensive purchases a foster family has to make and as a result it is often the last item a foster child will get," said Jennie Brusco, Office Manager, Community and Family Services Foundation. "Yet having supportive shoes is integral to proper growth and confident participation in beneficial activities like playing sports."

"The Shoe Drive is one of our most important drives," said Terry Horsley, Vice President of Brand Strategy, Sleep Country USA. "The thought of a child wearing shoes with holes on a rainy day is chilling, and thanks to our generous community, a reality we strive to change. I am heartened by the response to this drive and excited to continue to see the wonderful impact that the success of the Foster Program has on foster children in our area."

One of the company's six annual drives, Sleep Country also collects other important material items such as clothing, coats, school supplies, and gifts during the holidays. Currently, Sleep Country is promoting its upcoming Pajama Bowl for Foster Kids, inviting the community to have fun bowling in their pajamas, while raising money for local foster organizations. To participate in the Portland Area Pajama Bowl on Sunday, May 18th, or Seattle Area Pajama Bowls on Sunday, June 1st, register today at www.sleepcountry.com.

About Sleep Country USA

Sleep Country USA is the No. 1 mattress seller in the Northwestern United States, with more than 70 mattress retail stores throughout Washington and Oregon. The company was founded in 1991 and features top-quality brand-name mattresses and premium adjustable beds, futons, and wood and metal accent beds. The company is active in its communities, hosting ongoing events that benefit the area's more than 26,000 foster children. For more information about Sleep Country USA or Sleep Country Foster Kids, please visit www.sleepcountry.com.

Contact Information

  • Media Contact:
    REVOLUTION PR for Sleep Country USA
    Jennifer Karkar Ritchie
    (206) 932-2454
    Email Contact