SOURCE: Aberdeen Group, a Harte-Hanks Company

March 06, 2007 12:51 ET

Best-in-Class Design and Deliver

Top Performers Hit Engineering Targets on a 76% or Better Average vs. 26% or Less for Laggard Performers

BOSTON, MA -- (MARKET WIRE) -- March 6, 2007 -- Aberdeen, a Harte-Hanks Company (NYSE: HHS) recently uncovered that while all companies identified in the recent Design Reuse study had some level of design reuse strategy in place, best-in-class performers were actively capitalizing on tactics that matter to repurpose designs. These best-in-class companies are five times more likely to hit engineering targets than their laggard counterparts by focusing on essentials upfront. From the simplification and verification of design for reuse (21% vs. 0% laggards) to the integration of the preparation (71%) and verification of designs for reuse in the design phase (75%), best-in-class performers are preemptive in their focus for identifying previous designs that can be repurposed to speed the development process.

"Best-in-class companies are not only more likely to be procedurally focused on making sure that designs are ready for reuse," said Chad Jackson, research director and analyst, Aberdeen. "These companies are also three times as likely to be using geometric search technology and twice as likely to use automated checking technologies to assure that designs are ready."

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About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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