SOURCE: Aberdeen Group, a Harte-Hanks Company

July 10, 2007 14:00 ET

Best-in-Class Spend 42% Less on Wireless Mobility

The Right Mix of Cell Phones to Smart Devices (PDAs With Wireless Connectivity, E-Mails, and Applications) Enables Enterprises to Optimize Their Cost per User

BOSTON, MA--(Marketwire - July 10, 2007) - In the new benchmark report, "Wireless Mobility Expense Optimization," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that organizations face rapidly escalating expenses for wireless services and support costs for their wireless mobility programs. Best-in-Class performers limit their deployment of smart devices. The benefits of selectively deploying smart devices are twofold. First, Best-in-Class average monthly expense per user is 72% compared to all others. Second, Best-in-Class require nearly half the support personnel (normalized for the number of devices) compared to all others for help desk applications, security, and device support. The success they have in controlling costs can be attributed in part to three times more Best-in-Class performers have a well documented policy for corporate wireless devices compared to Laggards.

"Two and one-half times more Best-in-Class organizations have visibility into an accurate up-to-date inventory of wireless devices compared to Laggards. Inventory needs to be tracked with personnel status, job function, usage, and costs. As employees leave the company, enterprises must request that the carrier disconnect service and billing or reassign the device and services associated with the device to new employees. This helps to explain why Best-in-Class organizations are able to spend nearly two times less on their wireless expenses compared to all others even though they have 21% more wireless devices," stated Joe Basili, Research Director at Aberdeen Group.

This report examines how enterprises are dealing with managing wireless expenses, the number of employees required to manage wireless services, and the impact that adoption of smart devices in the enterprise has on wireless expense management. In addition, it benchmarks technology solutions for wireless expense management that enable Best-in-Class enterprises to achieve cost savings and operational efficiencies.

Nearly four times more Best-in-Class organizations have a tool for ongoing wireless plan optimization compared to Laggards. Deployment of wireless plan optimization tools contributed to six (6) times more Best-in-Class organizations reporting a decrease in the actual wireless cost per minute compared to Laggards.

This study is made available to the public through the underwriting of MTS, Net Results Group, Perlego Systems, Rivermine, Symphony Services Spend Management Solutions, and TeleBright Corporation. To obtain a complimentary copy of the report, go to the following link:

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to

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