-- An 89% compliance rate to corporate policies for meetings and events -- 11.4% cost savings on all meetings and events spend"By utilizing meetings management technology and establishing a collaborative relationship between meetings and event planners and procurement, Best-in-Class enterprises are achieving better policy compliance and higher rates of cost savings," said Andrew Bartolini, vice president, Aberdeen. "These corporate meetings and events management leaders are using successfully using procurement strategies to improve program performance." "Top-performing organizations place 41% of their meetings spend through a formal sourcing process," added William Browning III, research analyst Aberdeen. "The Best-in-Class are doing a much better job aggregating their spend and leveraging their buying power on lodging, air and travel." To reach the level of performance of Best-in-Class organizations for effective meetings and events management, Aberdeen recommends that enterprises undertake the following actions:
-- Develop a proper meetings and events approval process -- Implement a formal sourcing process for meetings and events -- Build a preferred supplier program for meetings and eventsA complimentary copy of this report is made available due in part by the following underwriters: American Express, CVent, Experient, Maritz, StarCite, and Visa. Aberdeen collaborated with the National Business Travel Association (NBTA) as a publication and data collection partner for this report. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=4633. About Aberdeen Group, a Harte-Hanks Company Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.
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Contact Information: Media Contact: Andrew Bartolini Aberdeen Harte-Hanks (617) 854-5310 andrew.bartolini@aberdeen.com William Browning III Aberdeen Harte-Hanks (617) 854-5229 bill.browning@aberdeen.com