SOURCE: Best Rank, Inc.

Internet Marketing & Search Engine Marketing Company - Best Rank Inc San Diego SEO

October 13, 2010 19:10 ET

Best Rank, Inc. Teams Up With ASES to Enlighten the Solar Energy Industry

In an Effort to Help Spread the Solar Initiative Across the Globe, Internet Marketing Gurus, Best Rank, Inc. Presented Basic Techniques for Harnessing the Social Media Tsunami to ASES, the American Solar Energy Society

SAN DIEGO, CA--(Marketwire - October 13, 2010) -  "If you're not online, then you're missing a huge potential market," were the opening words of a social media presentation created for businesses in the solar industry last month. In an effort to help spread the solar initiative of the American Solar Energy Society (ASES) Solar Tour, Best Rank's SEO and social media team launched a 2-hour presentation educating small businesses about the importance of managing their online presence.

The advice from the Internet marketing side of things covered a number of topics in the industry. Best Rank CEO, Matt Walker, and social media specialist, Guillermo Bravo, advised small businesses to claim Google local business accounts, understand shoppers vs. buyers, and create a keyword-rich domain. They covered the basics of social media and search engine optimization, as well as the best way to design your website for conversions.

Public relations specialist, Courtney Keiser established guidelines for creating a search-friendly press release through detailed keyword research and the importance of including keywords near the top of the release. Both Best Rank and the PR agency stressed that traditional forms of media are dying and it is more important than ever to write for users first, and search engines second.

Three hundred small business professionals tuned in to the online webinar as an educational portion of the ASES Solar Tour. The Tour is the world's largest grassroots solar event. It provides opportunities for businesses and homeowners to tour innovative energy-efficient businesses and buildings, educating visitors about green energy, solar energy, and sustainable technologies. The Tour reached 3,200 communities, with 160,000 participants, and is in its 15th year.

About Best Rank, Inc.

A young company, Best Rank has spent three years breaking ground on new Search Engine Marketing methodologies. Based in San Diego, they currently have offices in New York City and Phoenix. Some recognizable clients include Jerome's Furniture, Coles Fine Flooring, Erchonia, and Nidek. For more information, please visit