SOURCE: Bunchball


July 15, 2013 12:00 ET

Best-Selling Author of Loyalty 3.0 Rajat Paharia to Headline July 24 Webinar

Father of Gamification to Discuss How Companies Can Harness Big Data, Motivational Science and Game Mechanics to Build the One Thing Every Company Wants From Customers, Employees and Partners

REDWOOD CITY, CA--(Marketwired - Jul 15, 2013) - Rajat Paharia, author of the new best-selling book Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, will headline a free webinar at 1 p.m. EDT Wednesday, July 24.

The hour-long webinar will offer attendees a chance to meet Paharia, recognized worldwide as the father of gamification, as he explores insights from Loyalty 3.0 and answers questions one-on-one. Paharia is founder and chief product officer of Bunchball, the pioneer and market leader in gamification.

Fueled by the power of big data, companies are harnessing gamification to rewrite the rules for capturing and keeping loyal customers, engaged employees and valuable partners. The webinar offers attendees a chance to hear Paharia explain how some of the world's largest brands and most innovative startups have employed the tenets of Loyalty 3.0 to improve sales, enhance productivity and create smarter, more motivated employees by building the one thing every company wants from every stakeholder: loyalty.

Loyalty 3.0, released in June by McGraw-Hill, debuted in its first week as the No. 1 best seller on Barnes & Noble's and topped multiple best-seller lists on The book also reached No. 5 on the New York Times Best Seller List for advice and how-to books, and soared to No. 3 on the Wall Street Journal Best Seller List for hardcover business books.

Due to the interactive nature of the webinar space is limited. Interested attendees can register here:

Event details:

WHAT: Loyalty 3.0 Webinar
WHO: Rajat Paharia, Best-Selling Author and Founder and Chief Product Officer, Bunchball
WHEN: Wednesday, July 24 at 1 p.m. EDT / Noon CDT / 10 a.m. PDT
COST: Attendance is free, but space is limited
REGISTER: Register here

About Bunchball:
Bunchball is the market leader and visionary in gamification. Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty, audience engagement, and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, MTV, Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit, our blog at, or follow @bunchball.

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