SOURCE: C-Suite Book Club

C-Suite Book Club

October 08, 2014 08:17 ET

Best-Selling Author Scott McKain Highlighted as October C-Suite Book Club Premier Author

"7 Tenets of Taxi Terry," The Best Guide to Customer Service You Will Ever Read

NEW YORK, NY--(Marketwired - Oct 8, 2014) - C-Suite Book Club announced today that Scott McKain, author of "7 Tenets of Taxi Terry" has been selected as this month's "Premier Author." In the 7 Tenets of Taxi Terry, McKain talks about Taxi Terry, a cab driver and successful self-starting entrepreneur who combines passion with effort and skill to create distinction in his job and in his life. McKain was so impressed by Terry's joyful approach to customer service that he incorporated the driver's inspiring personal philosophy and uplifting advice into his book and speaking engagements.

The 7 tenets are:

  • Set high expectations -- then, exceed them!
  • Delivering what helps the customer... helps you.
  • Customers are people -- so, personalize the experience.
  • Think logically -- then act creatively and consistently.
  • Make the customer the star of your show!
  • Help your customers to come back for more.
  • Creating joy for your customer will make your work -- and life -- more joyful!

"I am honored and excited, not only be a part of the Book Club, but also to be named as a Premier Author along with ABC-TV Shark Tank tycoon and FUBU founder Daymond John," McKain said. "Having the opportunity to share the amazing story of 'Taxi Terry' and teaching how to apply his lessons to the critical business activity of customer service displays that we can learn important concepts from unexpected sources."

In addition to McKain, there will be other renowned business authors joining C-Suite Book Club, among them: Peter Shankman, author of the upcoming book, Zombie Loyalists, Peter Friedman, author of The CMO Social Media Handbook, Allison Graham, author of From Business Cards to Business Relationships, Adrian Ott, author of Exponential Influence: Designing Digital Habits That Engage Distracted Customers, and Marcia Reynolds, author of The Discomfort Zone.

"I'm really excited about having Scott McKain featured as the premier author in C-Suite Book Club. He steps outside the box and sees things from different perspectives, which I think is a great quality for any author," says Jeffrey Hayzlett, Founder of C-Suite Book Club. He added, "Scott's book takes a unique approach to customer service that I think our audience will find incredibly useful."

McKain is not only an author, he is also one of only about 150 living members of the Professional Speakers Hall of Fame, one of the "top 25 people for young professionals to follow on social media," and ranked by Social Media Marketing Magazine as one of the fifty "most influential" on Twitter.

For additional information about Scott McKain or any other author in the C-Suite Book Club, visit www.c-suitebookclub.com.

About C-Suite Book Club:
C-Suite Book Club is the premier source of the world's leading business books for C-Suite leaders and business executives, featuring best-selling authors covering a range of topics, including sales, marketing, leadership, social media, finance, and management. C-Suite Book Club features premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers' personal and professional lives. Visit C-Suite Book Club online and follow it at Facebook and Twitter.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is the Contributing Editor and Host of C-Suite with Jeffrey Hayzlett on Bloomberg Television. He is also host of the digital television show (MYOB) Mind Your Own Business on C-Suite TV. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or email.

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