SOURCE: EasyCare


November 10, 2014 08:04 ET

Best Training Day Ever Announces Special Discussion Panel CPO: Next Generation Strategies

Premier Automotive Training Event Will Feature Discussion Panel About Certifying Pre-Owned Off-Brand Vehicles

NORCROSS, GA--(Marketwired - Nov 10, 2014) - Best Training Day Ever™ (BTDE) announces that NCM Associates will sponsor a new addition to the BTDE schedule called "CPO: Next Generation Strategies." The special discussion panel will feature industry leaders and dealers at the event sharing their thoughts about the expansion of certification programs to include certifying pre-owned, off-brand vehicles and the options available in the market that allow dealers to leverage that opportunity. Jim Fitzpatrick of Car Biz Today (CBT News), will moderate the panel at the Best Training Day Ever on January 22, 2015, at the Masonic Center in San Francisco, CA.

"The addition of the 'CPO: Next Generation Strategies' panel to the Best Training Day Ever is really exciting. Certified vehicles continue to be sold in record numbers and consumers shop online specifically for 'certified vehicles' more and more. It makes sense for dealers to start to offer the non-core, off-brand vehicles on their lots as 'certified' to take advantage of this shift in the market," said Larry Dorfman, Chairman and CEO of EasyCare. "The panel will include industry experts as well as dealers who are already getting great results by certifying their other makes and models. It will also include interaction with the dealers attending this event in an open forum designed to allow everyone to take away valuable information they can put to work in their dealerships immediately."

The one-day annual event features some of the automotive industry's top trainers sharing brand new, leading edge material that dealers can implement to improve results in Sales, Management, Leadership, Service and more.

For more information on the Best Training Day Ever, or to take advantage of special Early Bird registration pricing, please visit

About the Best Training Day Ever
The Best Training Day Ever™ 2015 is brought together by a group of high profile partners including EasyCare®, Covideo®, NCM® Associates, Shell Lubricants and PureCars®. The 2015 event will feature Dave Anderson of LearnToLead®, Jeff Cowan of Jeff Cowan's ProTalk, Inc., Alan Ram of Proactive Training Solutions, Inc., Jeremy Anspach of PureCars® and David Spisak of ReverseRisk. Each contributor specializes in a different segment of automotive retail, and will provide training ranging from service, sales, and communications to management, leadership, motivation, internet marketing and business analytics. To learn more, please visit

About EasyCare
EasyCare's mission is to "Help others Succeed." The company offers benefits that provide more coverage and better customer service, allowing the dealer to deliver a better buying and ownership experience to their customers. EasyCare delivers MORE; the company creates more customers, buying more, staying loyal to the dealership longer and coming back to purchase their next vehicle. EasyCare provides a full suite of training programs, management development, proprietary software and the only F&I Benefits menu to be deemed a "Motor Trend Recommended Best Buy" for franchised dealers. For over 30 years, EasyCare has delivered a better ownership experience to over 7 million consumers, and more profit to more than 2,500 dealerships.

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