SOURCE: Infor Global Solutions

Infor Global Solutions

April 06, 2011 03:00 ET

Best Western Lancashire Manor Hotel Checks Out Improved Customer Service With SoftBrands

Better Sales Processes Boost Business for 25th Best Western Property to Deploy Medallion PMS

FARNBOROUGH, UNITED KINGDOM--(Marketwire - April 6, 2011) - SoftBrands, an affiliate of Infor, a leading provider of business application software serving over 70,000 customers, today announced that the Best Western Lancashire Manor Hotel has deployed SoftBrands Medallion Property Management System (PMS). Following a recent £1,000,000 refurbishment at the property, Medallion will help improve operational efficiency and increase sales through enhanced management reporting and boosting the effectiveness of the hotel's customer database.

News Points

  • The Best Western Lancashire Manor Hotel, a three-star, 49-roomed property in Pimbo, near Wigan, with a strong corporate events based revenue stream, has selected and deployed SoftBrands Medallion PMS.
  • The Best Western Lancashire Manor is the 25th Best Western Hotel to go live with SoftBrands Medallion as part of a global, preferred supplier agreement.
  • Following a comprehensive analysis of the marketplace, Medallion PMS was chosen on the basis of flexibility and SoftBrands' customer service.
  • The integrated, two-way interface with the main Best Western website was a crucial factor in the decision. This delivers reports on the hotel's availability to the main Best Western site, and as rooms are sold, they are 'delivered' direct to the property's booking system. Given the strength of Best Western's corporate marketing, this facility is expected to yield significant new business for the Lancashire Manor.
  • Medallion will facilitate an easy-to-use database that will improve sales by developing a complete record of customer preferences.
  • The Lancashire Manor will use the Medallion database to improve local marketing to its predominantly corporate client base. The enhanced customer detail will enable accurate and relevant mailers and e-shots.

Best Western Lancashire Manor Quote
"Medallion is set to deliver on two key fronts for us," said Tim Timmerman, director Best Western Lancashire Manor Hotel. "Firstly, the reporting will help us improve our sales management processes and free us from the headache of having to manually develop and maintain a customer database. Secondly, it will enable us to operate far more efficiently. This is not just about reducing costs. Because we have such a high proportion of corporate users, it will help deliver better customer service and so increase growth by more repeat bookings."

SoftBrands Quote
"The Lancashire Manor joins great company alongside 24 other Best Western properties in the UK that already take advantage of the strong relationship with SoftBrands," said Tracy Flynn, VP and general manager, Hospitality at SoftBrands, an Infor affiliate. "SoftBrands and Best Western have formed a partnership that really delivers for the properties under the Best Western brand, and we are confident that Medallion will help enable the Lancashire Manor to capitalise on its recent refurbishment, deliver world class customer service and continue to grow profitably."

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About SoftBrands, an Affiliate of Infor
SoftBrands, with more than 10,000 properties worldwide using its Hotel Management Systems, Central Reservation Systems and Financial Management Solutions, is an affiliate of Infor, a leading provider of business software and services, helping 70,000 customers in 125 countries improve operations and drive growth. To learn more about Infor, please visit