SOURCE: Business Review Australia

Business Review Australia

May 10, 2011 19:40 ET

The Best and Worst of Viral Marketing Campaigns Are Named by Tomer Garzberg in Business Review Australia

SAN DIEGO, CA--(Marketwire - May 10, 2011) - In the May issue of Business Review Australia, Strongman Digital Marketing Director Tomer Garzberg names the best, the worst and the downright ugly in viral marketing campaigns.

Companies like Burger King and Blendtec have struck Viral Marketing gold, while others such as Sony and GM haven't fared as well, Garzberg finds. He also finds that the "Queensland Tourism: Best Job in the World" was one of the best. "An incredible campaign that included the posting of job ads all over the world, for someone to win a role at a job on the Great Barrier Reef. Over $70 million in publicity was generated," Garzberg says in the article.

Meanwhile, GM was an epic fail. Garzberg says, "Although most of the shreds of evidence are long gone, some websites have preserved the best of GM's campaign backfire. GM wanted people to create their own ads of the company's (then) new car, the Chevy Tahoe. What resulted is a collection of pro-environmental ads, which were naturally anti-SUV."

Read the full article here.

About Business Review Australia
Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit

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    Business Review Australia
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