SOURCE: BestVendor


July 25, 2011 09:00 ET

BestVendor Survey of 550+ Startups Demonstrates Rising Popularity of Google and Software-as-a-Service Offerings

Google Analytics, Gmail, QuickBooks Top List of 10 Most Popular Startup Tools

NEW YORK, NY--(Marketwire - Jul 25, 2011) - BestVendor, a New York startup that's building a Yelp-like resource for business products, today released the results of its "2011 Startup Toolkit Survey" on the most popular products and providers used by startups with up to 100 employees. The full results are available on the BestVendor blog at

BestVendor conducted the survey over the last two months with results from over 550 startup leaders and managers across a range of job functions and industries.

The results demonstrate Google's reach among startups and small businesses, with two of its products -- Google Analytics and Gmail -- taking the No. 1 and 2 slot. They also show preeminence of relatively new, software-as-a-service tools among startups and small businesses, a rising trend across all businesses.

The 10 most popular startup tools are:

1. Google Analytics (Web Analytics)
2. Gmail (Email)
3. Quickbooks (Accounting)
4. American Express (Company Credit Card)
5. (CRM)
6. Dropbox (Storage)
7. Evernote (Note-taking)
8. Basecamp (Project Management)
9. MailChimp (Email Marketing)
10. Amazon Web Service (Web Hosting)

The findings also show the distribution of market share within specific categories of products and services. The five categories most dominated by a single company include:

1. Web design (Adobe)
2. Web Analytics (Google)
3. Accounting (Quickbooks)
4. Hardware (Apple)
5. CRM (

The categories with the most distributed market share include phone systems, payroll, web hosting, bug tracking, and e-commerce platforms.

Other interesting results:

  • 27% of startup execs use PayPal for payment processing.
  • 71% of startup execs use QuickBooks for accounting.
  • 70% of startup execs use Google Analytics, 57% use Google Apps.
  • 59% of startup execs use Salesforce for CRM.
  • 39% of startup execs use Dropbox for storage.
  • 43% of startup execs use AmEx for their company credit card.
  • Bank of America is leading bank used by startups, with 19% using it.
  • MailChimp is leading email marketing system for startups, with 30% using it.

The Startup Toolkit Survey is part of a larger effort by BestVendor to bring transparency and openness to the business purchasing process.

"It's time to put an end to the era of too-little information when deciding what to buy for your business," said BestVendor CEO Jeff Giesea. "Business people deserve a single destination for peer recommendations and user reviews."

BestVendor, which hopes to fulfill that role, is in Alpha launch right now. Beta signup is available at

About BestVendor
BestVendor helps people at startups and small businesses make faster, smarter purchasing decisions through social recommendations. The company's vision is to become the first place you go whenever you need to figure out what to buy for your business, much like Amazon is for books and Yelp is for restaurants. Beta signup is available at

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