SOURCE: Wetpaint; BET

April 16, 2007 08:00 ET

BET and Wetpaint Launch "College Hill 4" Wiki to Foster Fan Fervor

SEATTLE, WA -- (MARKET WIRE) -- April 16, 2007 -- 1.6 million total viewers tuned-in on March 6 at 10 p.m. ET/PT to watch the special one-hour premiere of BET's signature hit reality TV series "COLLEGE HILL 4," which represents a 33 percent increase in total viewers and a 55 percent increase among the target demo of adults 18-34 over the previous season's premiere. Now those fans can turn to the network-sponsored "College Hill" Wiki to track each episode, share pictures and video, and gossip about the new cast of housemates. User-generated fansites are a growing trend, and Wetpaint (www.wetpaint.com), the consumer-friendly Wiki for collaborating and publishing online, is fueling the fire.

At the official "College Hill" Wiki, fans can post questions or comments about previous shows as well as discuss developing events and relationships in the lives of the eight college-age housemates. They can also post questions or send shoutouts to the housemates and the show's producers, contribute to the episode guides and collaborative housemate bios, and test their "College Hill" IQ with the ultimate fan-created "College Hill" Trivia Challenge.

"Creating a good show is one thing -- building a relationship between viewers, characters, and even advertisers is another," said Ben Elowitz, CEO and cofounder of Wetpaint. "Wetpaint Wikis facilitate those connections, contributing to the staying power of hit shows like 'College Hill.'"

"College Hill" is TV's most addictive Black reality series. The highly anticipated fourth season follows the real-life dramas of a new cast of eight students from the University of the Virgin Islands in St. Thomas -- and BET was there to capture every uncensored moment.

"Fans of 'College Hill' love talking about the episodes and developments with other viewers," said Brucetta Williams, Vice President of Off-Channel Marketing at BET. "Our official 'College Hill' Wiki not only gives our most passionate fans a place to share thoughts and predictions, it helps BET build more buzz around the show. Nothing else gives us this kind of direct-line contact with our most dedicated viewers."

The official "College Hill" Wiki -- sponsored by BET and powered by Wetpaint -- is just one of more than 250,000 sites that have been created with Wetpaint technology since the June 2006 launch of the company's consumer Wiki platform. The ease of use, among other things, has helped Wetpaint net more than three million user contributions over the last nine months.

Wetpaint: Riding the User-Generated Content Wave

By all accounts, the Wetpaint Wiki platform has seen massive adoption as part of the UGC trend. Through the power of collaboration, Wetpaint sites grow much more rapidly than traditional websites, which require the original site creator to do all the work. Capitalizing on the same trends and business models that put UGC at the center of Time magazine's Person of the Year profile and Google's 2006 Hot List, Wetpaint goes beyond the "you" of social networks to empower groups of "we" to dynamically create collaborative Wiki sites faster and easier than ever before.

About Wetpaint

Wetpaint is changing the way people share and collaborate about passions and interests online through its consumer-friendly Wiki platform. For the first time, anyone who knows how to use Microsoft Word can use Wetpaint to click and type online. Wetpaint has powered more than 300,000 user-created community sites since launching in June 2006. The Seattle startup has also caught the attention of prominent consumer brands such as ABC, BET, CBS, T-Mobile, and HTC. These companies have partnered with Wetpaint to create community sites for their most active and knowledgeable users. Wetpaint is backed by Accel Partners, Trinity Ventures, and Frazier Technology Ventures. For more information, visit www.wetpaint.com.

About BET

BET, a subsidiary of Viacom, Inc. (NYSE: VIA) and (NYSE: VIA.B), provides contemporary entertainment that speaks to young Black adults from an authentic, unapologetic viewpoint of the Black experience. BET connects with its target audience in a way no other media outlet can providing hit music, entertainment and news programming that is reflective of their experiences such as: "106 & PARK," "RAP CITY," "MEET THE FAITH," "COLLEGE HILL," "AMERICAN GANGSTER." In addition, outstanding mega-specials such as the "BET AWARDS" (the #1 Awards Show on Cable Television), "BET HIP-HOP AWARDS" and "CELEBRATION OF GOSPEL" keep viewers regularly tuned in for the latest and greatest in Black entertainment. Reaching more than 84 million homes, BET can be seen in the United States, Canada and the Caribbean.

Contact Information