Parlay Entertainment Inc.

Parlay Entertainment Inc.

November 26, 2007 21:49 ET

Bet24 Launches Online Bingo Using Parlay Entertainment Software

Leading Internet bookmaker chooses Parlay Entertainment for online bingo technology.

LONDON, UNITED KINGDOM--(Marketwire - Nov. 26, 2007) - Parlay Entertainment Inc. (TSX VENTURE:PEI), the world's leading supplier of Internet bingo software, is pleased to announce that Bet24, a leading Internet bookmaker, has launched online bingo using Parlay's bingo technology. Bet24 is owned by Modern Times Group, an international entertainment broadcasting group with the second largest geographical broadcast footprint in Europe. The bingo site, available at, targets Scandinavian audiences and is available in the Swedish, Danish and Norwegian languages.

"We're pleased to widen our gaming offering with the addition of online bingo," said Lotta Lindquist-Brosjo, CEO of Bet24. "This launch strengthens our product offering, ensuring that our customers enjoy the most exciting gaming products on the market. We are delighted to offer online bingo in partnership with Parlay Entertainment who have extensive bingo industry expertise."

"Bet24 has tremendous marketing reach because their ownership provides access to a very large European broadcast network," said Steve Cook, Parlay's European Managing Director. "The bingo industry has seen explosive growth in the past year, but there is still room for smart operators like Bet24 who are initially targeting a very specific audience. We're proud to welcome them to Parlay's family of bingo licensees."

"The online bingo industry is set for another record breaking year in 2008," continued Mr. Cook. "Next year we'll begin to see rapid expansion beyond the core UK market into other countries where bingo has traditionally been popular. Bet24 is on the leading edge of that trend."

Bet24 is just the latest bingo software integration for Parlay Entertainment. The software provider has successfully integrated and launched bingo with an impressive list of more than 50 gaming operators worldwide, including tier one media and lifestyle brands.

About Parlay Entertainment

Parlay Entertainment Inc. is the world's leading developer and licensor of online bingo software. As the inventor and patent holder of Internet bingo, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay Bingo is available in both 75-number and 90-number versions and is complemented by a full suite of lottery and casino games. The company's multi-player, multi-platform technology is used to power more online bingo sites than any other software provider in the world. Some of the world's best-known brands use Parlay Bingo solutions, including Virgin, AOL and Yahoo. Parlay also powers two leading European bingo networks operated by St. Minver and The Gaming Network. Parlay is headquartered in Oakville, Canada with locations in Bridgetown, Barbados, Valletta, Malta, and the UK.

About Bet24

Headquartered in Malta, Bet24 was established by Nordic Betting Limited in 2001. The company provides online fixed odds betting and gaming through the internet site. Bet24 enables its 70,000 registered account holders to bet live 'in-game' on a wide range of sports such as Europe's leading football, handball and basketball leagues, as well as internationals.

For more information on Parlay solutions and services, please visit our Web site at

This document may contain statements about expected future events and/or financial and operating results of Parlay Entertainment Inc. that are forward-looking. By their nature, forward-looking statements require the Company to make assumptions and are subject to inherent risks and uncertainties. There is significant risk that predictions and other forward-looking statements will not prove to be accurate. Readers are cautioned not to place undue reliance on forward-looking statements as a number of factors could cause actual future results, conditions, actions or events to differ materially from the targets, expectations, estimates or intentions expressed in the forward-looking statements.

The TSX Venture Exchange does not accept any responsibility for the adequacy or accuracy of this release.

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