Casino Choice

January 17, 2011 04:00 ET

bet365 Takes the Top Position on CasinoChoice.co.uk

LONDON, UNITED KINGDOM--(Marketwire - Jan. 17, 2011) - CasinoChoice.co.uk owner Mandalay Media Group today announced that it has ranked bet365's online casino number one position on the site.

The move marks the first change to the number one ranking in seven years, with bet365 replacing Intercasino in the coveted position.

CasinoChoice works exclusively with a handful of the UK's best online casinos, ranking them on various metrics including customer service and game selection. The top position on the site delivers hundreds of players every month and bet365 will now receive these.

Richard Skelhorn, Co-Founder, Mandalay Media Group, said:

"bet365 recently won casino operator of the year at the industry's EGR awards for having leading customer service, a wide game selection and scale. At CasinoChoice we also believe they are operating the best UK online casino right now.

We are pleased to be working with bet365 as their game selection is varied and includes the best titles from Microgaming, Cryptologic, Playtech, Wagerworks and others all in one place. They will receive some very good quality players in this position and a lot of volume. We are confident in their ability to maximize the opportunity."

James Woods, Affiliate Operations Manager, bet365 said:

"It is testament to our overall efforts in developing the Casino brand through offering a strong product, coupled with extensive marketing efforts, that the Casino at bet365 is now represented by Casino Choice in such a great position.

Having already proven to Mandalay Media the benefits of working with bet365 through our previous number 6 position, we have in just 4 months achieved enough success in converting and monetising their players that they were able to offer us the coveted top spot. Our proven ability to attract, and more importantly retain casino players has always been key in attaining these elevated positions."

About Mandalay Media Group

  • CasinoChoice.co.uk is the casino comparison brand within the affiliate division of Mandalay Media Group.
  • Mandalay Media Group also operates bingo brands, Costa Bingo, Sing Bingo, City Bingo.
  • Verticals covered by Mandalay include Casino, Poker, Bingo, Sports
  • Mandalay Media Group won the 'One to Watch' category at the 2010 EGR awards.

About bet365

bet365 is one of the world's largest online gambling groups with over five million customers worldwide. bet365 offers a Sports Betting experience that's unrivalled. The Group employs over 1,400 people and is the UK's seventh largest private company.

In the 2010 eGaming Review Awards, bet365 was named Operator of the Year and Casino Operator of the Year, as well as receiving the Best Website Performance award. The company also came top in eGaming Review's Annual Power 50.

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