SOURCE: FalconStor Software, Inc.

FalconStor Software, Inc.

October 03, 2016 03:00 ET

Beta Distribution to Accelerate Sales of FalconStor's FreeStor Across the UK

FalconStor Will Be an Integral Part of Increasing Beta's Share of the Storage Market

MELVILLE, NY and READING, UK--(Marketwired - October 03, 2016) - FalconStor Software® Inc. (NASDAQ: FALC), a 16-year innovator of software-defined storage solutions (SDS), today announced its plans to strengthen its partnership with UK distributor, Beta Distribution. The move will see the 30-year-old technology distributor accelerate the sales of FalconStor's FreeStor platform with a goal to having storage accounting for over half of its business.

Beta Distribution is a strict 'Trade Only' distributor supplying a full range of technology products and related services to resellers and value added resellers (VARs). The London-based distributor works across all market sectors and has over 2,500 registered customers, generating annual revenues of over £200m. This makes Beta Distribution one of the largest IT product distributors in the UK.

"With data rapidly expanding, storage is in high demand and we have altered our business model to support this," said Tony Howard, Business Development Manager, Beta Distribution. "Our aim is to make storage account for at least half of our business by the end of this year and we believe an SDS layer such as FreeStor can drive this and help us meet customer demand."

Adding FreeStor to its portfolio has allowed Beta Distribution to offer a SDS platform allowing end users to migrate, recover, protect and de-duplicate data across the entire storage infrastructure regardless of vendor or location. Beta Distribution offers pre-sales project support, pre-configured NAS solutions, storage solutions, integration and test facilities that integrate with FreeStor for all its customers to ensure their storage space is catered for.

"Beta Distribution and FalconStor have had a very strong working relationship since autumn last year and we look forward to developing this further," said Tony Martin, UK & Ireland Managing Director, FalconStor. "2016 is an exciting year for both ourselves and Beta as we expand in the UK and Beta aims to increase the distribution of its storage solutions. The storage market is thriving at the moment and it is crucial for distributors like Beta to help deliver the benefit of an SDS layer that can help organisations avoid vendor lock-in, whether in the cloud or on-premise."

About FalconStor

FalconStor Software ®, Inc. (NASDAQ: FALC) is a leading software-defined storage company offering a converged data services software platform that is hardware agnostic. Our open, integrated flagship solution FreeStor® reduces vendor lock-in and gives enterprises the freedom to choose the applications and hardware components that make the best sense for their business. We empower organisations to modernise their data centre with the right performance, in the right location, all while protecting existing investments. FalconStor's mission is to maximise data availability and system uptime to ensure nonstop business productivity while simplifying data management to reduce operational costs. Our award-winning solutions are available and supported worldwide by OEMs as well as leading service providers, system integrators, resellers and FalconStor. The company is headquartered in Melville, N.Y. with offices throughout Europe and the Asia Pacific region. For more information, visit www.falconstor.com or call 01189 497319.

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FalconStor, FalconStor Software, FreeStor, and Intelligent Abstraction are trademarks or registered trademarks of FalconStor Software, Inc., in the U.S. and other countries. All other company and product names contained herein may be trademarks of their respective holders.

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