April 11, 2011 08:01 ET

Beth Ulrich to Head Up the New Hospital Services Unit at METI

SARASOTA, FL--(Marketwire - Apr 11, 2011) - METI, the leading manufacturer of medical simulation and health care learning technologies, announced today that Beth Ulrich, EdD, RN, FACHE, FAAN will join METI as the company's Vice President of Hospital Services, reporting to President and CEO Michael Bernstein. Ulrich will begin at METI on April 13th.

METI's Hospital Services unit will be focused on delivering medical simulation solutions aimed at improving patient safety and outcomes through skills assessment, training and competency development for the entire clinical workforce. METI will launch a series of new products that will build on the success of the Nurse Optimization Program, a simulation-based solution used by hospitals to improve on boarding of new nurses and competency development for new and existing nurses in the workforce.

"Beth is a highly talented executive who has already demonstrated the strategic capabilities and leadership skills we were looking for to head up this new business unit," said Bernstein. "I believe Beth is a great match for METI's strategy for growth in this important market."

Ulrich has become a nationally recognized thought leader who has passionately advanced the profession of nursing through research on nurses' work environments and leadership in developing the role of nephrology nurses and improving care of nephrology patients. She is known for her work on successfully recruiting, retaining, and working with multigenerational workforces, and studying the experiences of new graduate nurses as they transition from nursing school into the workforce.

Prior to joining METI, Ulrich garnered senior executive experience including serving as the Senior Vice President at Versant and prior to that in CNO, COO, and Senior Vice President positions in both hospitals and large healthcare systems and has held faculty positions in the School of Nursing and School of Medicine at the University of Texas at Houston and the School of Nursing at the University of Texas Medical Branch.

Ulrich received her bachelor's degree from the Medical University of South Carolina, her master's degree from the University of Texas Health Science Center at Houston, and her doctorate from the University of Houston in a collaborative program with Baylor College of Medicine. She is a fellow in the American College of Healthcare Executives and in the American Academy of Nursing.

About METI
Based in Sarasota, Florida, METI has been a leader in interactive human patient simulation since 1996. The entire family of METI simulators, including baby, adolescent and adults, are designed to mimic human medical scenarios including trauma, heart attack, drug overdose and bioterrorism. Today, more than 7,000 METI simulators are in use by defense organizations, medical schools, nursing schools and hospitals in health care education. METI is privately owned by Lou Oberndorf and Baird Capital Partners (BCP) of Chicago.

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