777 Sports Entertainment Corp.
Pink Sheets : SVNP

August 11, 2005 15:22 ET

Bets Are on as 777 Sports Entertainment Corp. Opens for Business

SAN JOSE, Costa Rica--(CCNMatthews - Aug 11, 2005) -

777 Sports Entertainment Corp. (Pink Sheets: SVNP) is pleased to announce that 777 Sports Entertainment Limited has commenced operations as a full-service Internet casino and sportsbook. Operations have begun on a limited basis, with casino and sportsbook modules fully functional and able to be played in a for-fun, or live mode. An increased suite of products will be available by Sept. 1, 2005, with the launch of Multi Table Poker and will meet the demands of the serious and also the less serious members.

"The company is off to a great start," said 777 President James Po Ho Cheung. "We've had a gross handle in excess of $2 million since start-up on July 5, 2000, and very encouraging membership sign-ups since registration opened on July 15. Our business plan initially calls for 100 new members per month. We've had significant interest from players who wish to pre-register for the Multi Table Poker product, particularly to be advised of the first tournament schedules."

Cheung also announced that the company is in the final testing stages of a mobile gaming platform which it anticipates launching by Sept. 1, 2005, and which will support the one-stop experience for members. The launch will be supported by a major marketing initiative later this month.

About 777 Sports Entertainment Corp.

777 Sports Entertainment Corp. is a Nevada company which holds an interest in 777 Sports Entertainment Limited and subsidiary companies. 777 Sports Entertainment Limited operates as 777betz.com and is licensed to use the Chimera 2 suite of products, platforms and applications. The company operates an Internet casino and sportsbook and is located in San Jose, Costa Rica. Outstanding shares of the company at July 15, 2005 are 11,346,796, of which 10,060,637 shares are restricted.

The company invites all interested parties to log on to 777betz.com and to try the user friendly applications, in a play for-fun mode.

The above statements in regard to "777" which are not purely historical are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including "777's" beliefs, expectations, hopes or intentions regarding the future. All forward-looking statements are made as of the date hereof and are based on information available to the parties as of such date.

It is important to note that the actual outcome and the actual results could differ materially from those in such forward-looking statements. Factors that could cause actual results to differ materially include risks and uncertainties, such as technological, legislative, corporate, financial and marketplace changes.

Contact Information