SOURCE: Better Brokers Council

April 18, 2006 09:57 ET

Better Brokers Council™ Member on CNBC MAD Money

WESTWOOD, NJ -- (MARKET WIRE) -- April 18, 2006 -- Booya Jim! An ecstatic Better Brokers Council™ member called into Jim Cramer's Mad Money on CNBC with questions regarding the competitive nature of PetroQuest Energy Inc., an independent oil and gas company. Although Jim ostensibly answered the question, he did an excellent job of highlighting the driving force behind all industries: competition.

Competition can be a healthy and inevitably foster growth. However, it can promote devastating results if a member of the industry cannot keep up with his or her peers. Successfully responding to competition is thus directly correlated to the achievement of a company or individual. By developing and maintaining the competitive edge, brokers can significantly increase their chances of coming out on top.

Maintaining the competitive edge means possessing an advantage over your competition. Success is not an accident, but rather the result of strategic planning and forward thinking. Today, progressive real estate, mortgage, insurance, securities and business brokers looking to maintain the competitive advantage are becoming free members of the Better Brokers Council™. At the present time, setting up a profile at www.betterbrokers.org is absolutely free. Becoming a member of the Facebook™-style online community means your profile can reach people who are looking for services you or your firm provide.

Once a profile is established, updating it and customizing it to rank higher in a search query will be the art that keeps brokers ahead of the game. Regularly taking note of your competition's profile and corresponding credentials acts as a venue to share ideas of what brokers need to do to stay two steps ahead of the industry.

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