SOURCE: Keratin Earth

Keratin Earth

July 26, 2011 09:57 ET

Better Look International to Debut Keratin Earth on ShopNBC Beauty Day July 27

BOCA RATON, FL--(Marketwire - Jul 26, 2011) - Emson Inc. announced today the premiere of its new unique hair-smoothing product Keratin Earth on ShopNBC ( The product will premiere during the network's Fall Beauty Day Event on July 27. The event will feature new items, new premieres, customer favorites and the latest in fall beauty must-haves.

Emson Inc. is a family-owned manufacturer of bestselling beauty treatments and is making waves with Keratin Earth, a new product that promises to smooth and tame even the most unmanageable frizz. This unique, four-step hair smoothing system conditions, nourishes and straightens hair for an extended period of time, without any formaldehyde or hydes of any kind.

Keratin Earth has partnered with celebrity hair stylist Nathaniel Hawkins who will showcase the product during its debut on ShopNBC. Hawkins has an impressive client roster of A-list celebrities and garnered attention as the lead stylist for Bravo's ground-breaking show Project Runway. He is currently working on developing additional products for the ever-expanding Keratin Earth line.

The first at-home, all-natural Keratin smoothing and straightening treatment, Keratin Earth safely delivers straight hair while minimizing damage. When applied correctly and used as directed, the treatment's results can last anywhere from 30 days to 3 months. Keratin Earth currently retails for $119, but will be offered exclusively on ShopNBC for less than $89.

"We are extremely excited to partner with ShopNBC during its Fall Beauty Day," said Heleyne Mishan, the Beauty Director of Better Look International and a key player in the development of Keratin Earth. "It is a great opportunity for women to learn more about Keratin Earth's amazing effects while also giving the product national attention."

Must-Have from Keratin Earth:

The Keratin Earth Four-Piece Hair System (C400476) This revolutionary system uses a unique combination of natural ingredients to straighten and soften all hair types, including even the most coarse, dry and color-treated hair. The Keratin Earth system is a simple, four-step process. Each kit contains a 6 oz Keratin Straightening Therapy, 8 oz Clarifying Shampoo and 8 oz Conditioner, as well as a 2 oz conditioning mask.

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