SOURCE: Betterment

Betterment

October 04, 2010 08:00 ET

Betterment.com Unveils Smart Online Investing at FinovateFall 2010

iPhone Application and Automatic Savings Plan Simplify Growing Wealth

NEW YORK, NY--(Marketwire - October 4, 2010) -  FinovateFall -- Betterment.com (www.betterment.com), the smart online investing service for anyone seeking better ways to manage their savings, today announced a new suite of products including an iPhone application and an online auto-savings plan. These features make the already easy-to-use service even more accessible, helping anyone from novice investors to active traders grow and preserve their savings with smart investing decisions.

"With the overload of investing information out there, people frequently make bad decisions that lead to underperformance, or choose not to invest at all," said Jon Stein, CEO and co-founder of Betterment.com. "From my years of experience in the financial services industry, the need for a conservative, straightforward, high-yield investing account was clear. Betterment offers everyone from traditional savers to sophisticated investors a hybrid investment that delivers the financial performance of a diverse, conservative stock and bond portfolio with the ease of use and liquidity of an online banking account. There's no other product or service quite like it."

Betterment helps customers invest in the right stock and bond allocation for their individual needs, uses insights from behavioral finance and psychology, and sets intelligent defaults to help people make better investing decisions while protecting them from costly investing mistakes. People can have the confidence of knowing that their money is working for them without having to actively manage day-to-day trading.

Smarter Investing On the Go
The new Betterment iPhone app gives users access to their account on the go. Once a user creates a Betterment account through the website, they simply download the free iPhone app from iTunes, which enables:

  • Account balance, composition and returns updates in real-time
  • Deposits and withdrawals
  • Changes to stock and bond allocation
  • Access to full account and transaction history

Automatic Savings: Set, Forget and Grow
The new automatic savings plan allows customized, recurring automatic deposits. This further simplifies the Betterment investing process, allowing users to take control of their financial futures and reach their savings goals faster by establishing a long-term savings plan in a matter of seconds. 

In addition, the dollar-cost-averaging enabled by the automatic savings plan is a lower-risk and higher-return path to growth, which gives people confidence and peace of mind in periods of high volatility, like today.

Availability
Signing up for Betterment takes just minutes at www.betterment.com. People can download the new Betterment iPhone app at http://itunes.apple.com/us/app/betterment/id393156562?mt=8.

Customers experience no transaction fees, no minimums or holding periods, plus automatic diversification and rebalancing.

About Betterment
Betterment.com (www.betterment.com) is the smart online investing service for people seeking a better way to manage their savings. Betterment is for active investors looking for a set-and-forget investment alternative, as well as traditional savers needing a straightforward bridge into equity and bond investing. Betterment helps customers invest in the right stock and bond allocation for their individual needs, uses insights from behavioral finance and psychology, and sets intelligent defaults to help people make better investing decisions. Customers can now enjoy the simplicity of an online bank account with the higher long-term returns associated with investing in conservative stock and bond index funds, grounded in robust financial theory supported by top economists and investors.

There's no minimum balance, and transfers and trades are always free.

For more information about Betterment.com's smart investing solution, please visit www.betterment.com.