SOURCE: Six Apart
June 24, 2010 07:00 ET
BettyConfidential.com Partners With Six Apart
Award-Winning Women's Lifestyle Site Teams Up With the Leading Blogging and Conversational Media Company Enabling Marketers to Reach and Engage Influential Women Through Unique Conversational Marketing Programs
SAN FRANCISCO, CA--(Marketwire - June 24, 2010) - Six Apart, the world's leading blogging and conversational media company, today announced that BettyConfidential.com, one of the fastest growing and most influential women's lifestyle sites specializing in women, pop culture and politics, has joined its growing network of influential publishers. The strategic partnership bolsters Six Apart's ability to help marketers reach women in highly engaged media environments and enables BettyConfidential.com to increase revenue through premium conversational marketing programs.
The partnership with BettyConfidential.com extends the audience reach of the Six Apart network of sites, the No. 1 blog property in the U.S. according to comScore's May figures, to nearly 93 million. The Six Apart Media network includes thousands of leading influential publishers as well as mid- and long-tail bloggers. Six Apart creates vibrant advertising programs that connect marketers and influential bloggers and publishers through a powerful suite of conversational marketing services and display ad products.
"BettyConfidential.com is a valuable addition to the Six Apart Media network and provides a compelling channel for brand advertisers to connect with women in their 20s, 30s, and 40s while they are engaging with content and conversations that are important to them," said Chris Alden, CEO and Chairman of Six Apart. "By joining the Six Apart Media program, BettyConfidential.com will be able to grow revenue and increase traffic through our innovative conversational marketing programs that are sponsored by well known brands looking to connect with household decision makers."
Winner of the min 2010 Best of the Web Award in Editorial Excellence, BettyConfidential.com is a daily source for news, views, and style for women, engaging readers in uniquely witty and creative conversations. It offers interactive original content with a feisty voice for educated, professional women 18-49 with a deep desire to connect to other women in similar life stages. Quickly propelled into a must-read site since its 2008 launch, BettyConfidential.com covers topics such as current events, celebrity gossip, parenting, sassy relationship advice, and up-to-the-minute beauty and fashion tips.
BettyConfidential.com will be able to leverage Six Apart's relationships with marquee brand advertisers to create deeper and more meaningful relationships with its readers. Betty was one of the first publishers to participate in TypePad Conversations, a unique conversational marketing solution enabling brands to inspire and sponsor authentic conversations, and has participated in campaigns for Sprint and EA's Sims as well as additional campaigns launching throughout the summer.
"We're excited to join the Six Apart Media network and participate in this emerging market of conversational marketing that engages both brands and BettyConfidential.com readers," said Deborah Perry Piscione, Co-founder and CEO of BettyConfidential.com. "TypePad Conversations is a great example of how the partnership enables us to bring creative technologies and content into the next generation of the web."
Marketers interested in running a conversational marketing campaign and publishers looking to join the Six Apart Media network can contact Six Apart by visiting sixapart.com/advertising.
About Six Apart
Six Apart is the world's leading blogging and conversational media company, empowering publishers and marketers around the world to inspire and produce influential online content, conversations, and communities. Six Apart's award-winning blogging software and services, including TypePad, Movable Type, and Vox, complement Six Apart Media, the #1 blogging and #2 conversational media property with a reach of nearly 93MM monthly unique users in the U.S. (comScore, May 2010). By combining a powerful suite of conversational marketing and social publishing services with relationships with millions of leading publishers and influential long-tail bloggers, Six Apart creates meaningful experiences for people interested in women's lifestyle, sustainable & healthy living, home, entertainment, gaming, and technology. Founded in 2001, Six Apart is a global company headquartered in San Francisco with offices in Tokyo and New York City. Learn more at www.sixapart.com.
Winner of the min 2010 Editorial Excellence Award, BettyConfidential.com is a leading online women's magazine with original content for women. BettyConfidential.com is the brainchild of Desha Productions Inc., a media production company creating and developing Internet properties specializing in women, pop culture, and politics. "Betty" is your go-to-girl for up‐to-the‐minute celebrity news, style and beauty tips, relationship advice, and healthy living and family life. She's your best friend and confidant. Savvy, sexy and stylish, Betty loves to dish -- especially with other like‐minded women in their 20s, 30s and 40s. BettyConfidential.com includes provocative polls and surveys, daily updates from Gossip Betty, and insight from the ever-snarky Mean Betty, adding to the entertaining, irreverent and informative content. BettyConfidential.com is recognized as one of the fastest-growing women's Web 2.0 distributed web sites, and is considered a leading, trusted source among media professionals for original content.